X to close search field

Festival Style Picks

Festival season is right around the corner!

Whether you’re headed to the desert or to the city, one thing is for certain: festival season is BACK. There’s nothing we’re more excited for than to dance with our friends to our favorite songs and our team has rounded out some of our top picks for 2022’s festival season. Let us know which pair you’ll be rocking this festival season!

Sneaker Picks

Style Name: Play in “Tropic Come Together”

Allie: I’m a hardcore sneaker girl when it comes to festivals (especially in the desert), but I love how this classic sneaker adopts on a fun and unique print! In my mind, the Play sneaker is perfect for any festival look this season!

Style Name: Clay in “Blue Dazy”

Karen: Gotta protect those feet and be comfy all day at a festival. I love that Clay gives me a little height and style!

Style Name: Alfie

MJ: Sometimes at festivals you just gotta kick off your shoes and feel the grass on your toes! That’s why I’d rock Alfie, the perfect slip-on sneaker.

Sandal Picks

Style Name: Tia

Nikol: Tia has to be my pick. I love this simple, yet elevated flatform for festival season! The ridged outsole gives them a cool look while adding a nice padding for all that walking and dancing!

Style Name: Maddi

Ashley: My go-to sandal for festival season is Maddi! The two-tone braid elevates the entire sandal and looks super cute all while still being super comfortable. Plus the adjustable strap is an added bonus for me!


Are you a a sneaker or sandal person for festivals? Let us know!

Follow us on Instagram and check out more features on The Journal!

Blowfish Malibu Kids: Spring is in the Air

If it’s up to us, there is nothing cuter than Blowfish Malibu kids rocking their new spring kicks.

Spring is just around the corner and it is one of the most-loved seasons at the office. Especially when the little Blowfish Malibu kids are pulling out their adorable springtime ‘fits.  It really doesn’t get cuter than a little lady in a burst of color embracing and having fun in the new season.

We have heart eyes for tie-dye this season, and this fun print makes a major statement in the kids line. Rioo makes a splash for spring. Lightweight and waterproof, Rioo is the ultimate shoe for all her adventures. Rounded out with bright colors and fun prints, your ‘lil fashionista is sure to find something to love for spring.

Scroll through for some inspo on how our Blowfish Malibu Kids are repping our favorite sneakers for the season.


blowfish Malibu kids

@avi_julia in the MAMBA-K


blowfish Malibu kids

The VEGAS BABY-T shot by @the.bettag.3


blowfish Malibu kids

The MARLEY-T shot by @felicitysplayhouse


blowfish Malibu kids

The PLAY-T shot by @little_miss_ava_marie


The MAMBA-K shot by @lluciana_h


blowfish Malibu kids

The MARLEY-T shot by @ryleemakenna


The PLAY-T shot by @gabriella.joieeee


blowfish Malibu kids

The PLAY-K shot by @yes_im_stella


The MARLEY-K shot by @lucyeroysden


Photo by @lenyngrace


The MARLEY and MARLEY-T shot by @kayla_herndon_

For more details on the fresh picks for the season, follow us on Instagram and check out more stories on the Journal.


Crushing on Tie Dye Sneakers

Meet our latest obsession: tie dye sneakers.

Sometimes it feels like winter will last forever. So, around this time of year, we’re always looking for ways to make us feel like it’s summer. One of the ways we beat the winter blues is by incorporating more color into our everyday looks.

Enter our newest obsession: tie dye sneakers. Our new line of fun, colorful sneaks make it feel like summer is on your feet every day regardless of the weather outside. As a California girl, I can guarantee that I will be wearing mine every chance I get.

We’re also in love with how gals across the country have embraced tie dye sneakers and this super fun trend. (And we’re loving how they wear their Blowfish Malibu kicks!)

Scroll through the below for some major tie dye inspo!

tie dye sneakers

Photo by @oceanofglitter


tie dye sneakers

Image by @iamdanelixramos


Photo by @alexmarie_wyo

Image by @stylishlybritt


tie dye sneakers

Image by @aloha.kianaa


Photo by @whereisnellynow


tie dye sneakers

Image by @jessymplace


Photo by @mellamoesjae


Photo by @stylish.islandchic

Thanks ladies! We love how you styled this fun shoes!

So, how about you? Which pair of colorful tie dye sneaks would you rock in preparation for spring?

Follow us on Instagram and check out more stories on the Journal.

100% Wedge Obsessed

Nothing says summer like the perfect wedge. 

My oh MY – is it hot out there right now! But even though the weather is heating up, your style doesn’t have to cool down. Keep your looks hot this season with some of our favorite wedges – all of which are lightweight, functional, and oh so cute.

Looking for a wedge with a fun print? We got you. Rope detailing? Got it. We even have a wedge with a metallic upper and buckle detailing, and an adorable braided espadrille detail on the outsole. So, what we’re saying is that no matter your summer style, we’ve got you covered. But if you’re not sure where to start, no worries. Scroll through below to see how some of our favorite influencers have been rocking our wedges this season!

Wedge style inspiration for days…


@taisshalareau in LEIGH



@kaylanicolebarrow in HAPUKU



@simplycidneystyle in LEELEE



@and_she_loved in HAPUKU



@niche.catalog in LEIGH


@kristinrosedavis in HAPUKU



@iamdanelixramos in LEELEE



@maysi.h in HAPUKU


@stephenychau in LEIGH



@wardrobesandwafflecones in HAPUKU



@styleuphazelnut in LEELEE


@madaleinemurphy in HAPUKU



@stylemebea in HAPUKU



@retail_rochelle in LEIGH


@nicoleholdgrafer in HAPUKU


So, which pair do you need on your feet to ride out the rest of the season?

Follow us on Instagram and check out more stories on the Journal.

Blowfish Malibu Spotlight: Allie Woerner

Get to know Marketing Communications Manager at Blowfish Malibu, Allie Woerner.

Thanks for taking the time to meet with us, Allie! We’re excited to learn more about your role at Blowfish Malibu, what inspires you, and what excites you about the future with the brand.

Read on to learn more about Allie:

Tell us about your role at Blowfish Malibu.

I am the Marketing Communications Manager for Blowfish Malibu. My job basically centers around all things social media and community on a global level. From managing all of our social media platforms and handling all outside communication with influencers and content creators to working with our PR companies and planning and hosting in-person events. My job revolves around building relationships and being a face for the brand. I’m also able to put my English degree to use on the daily, as I’m responsible for writing all of the brand copy.

When did you first become interested in Marketing?

I feel like I was always destined to wind up in marketing, in some way or another! I was an avid blogger throughout college, and after attending a conference put on by Teen Vogue in New York (like 10 years ago now, sheesh), I realized I could actually apply what I was doing for my personal blog for a fashion brand. After that, it’s all I ever wanted to do. I took a handful of marketing classes in college. But ultimately, the more I worked in fashion after I graduated, the more I realized that working with a marketing team was the right path for me. And now we’re here!

What did you do previously before joining the Blowfish Malibu team?

I’ve been all over the place! I always knew that I wanted to work in fashion since I’ve been obsessed with all things-style since high school. I’m one of those people who has been lucky enough to be able to try out a myriad of positions. After graduating from college, I was the visual manager of a high-end retail store before landing a job as a receptionist with the eyewear brand, Oliver Peoples. I quickly moved up there, ultimately working in sales/operations for the fashion sunglass division. Forever 21 Corporate then recruited me to work in the buying department, which I did for a few months before realizing that wasn’t for me.

After that, I landed at K-Swiss, where I worked my way from a Customer Service rep to managing all of the larger retailer E-Comm sales accounts. Then I was promoted to a digital marketing assistant, and ultimately, I wound up helping to run the website for two of the in-house brands there as an E-Commerce Marketing Manager.

Whew! It’s been a long road!

How did you get started with Blowfish Malibu?

I wish I could give you some Cinderella story of how I came to be working here, but honestly, I applied for the position on a whim on LinkedIn two years ago! A few weeks later, I got an email from Karen (the VP of Marketing) and we set up a phone interview. I was brought in for an in-person interview – and I landed the position! We weren’t really sure how the position would evolve since I was initially just hired to manage our social media channels. But my oh my, has it evolved into quite the position – one I’m very proud to hold.

What creative projects at the brand have you been working on that you’re excited about? Can you tell us about them?

We had SO many fun projects lined up before everything got shut down due to Covid-19. As a result, a lot of those were unfortunately postponed to a later date. One major thing I really enjoy about my job is the events, and I was pleasantly surprised at how much I love putting them together. I’m really excited about getting back on the road (when it’s safe!) to host our Road Trip series. (Shopping events at different independent boutiques across the country.) I’m also looking forward to traveling internationally to produce events to promote our brand in Europe.

What do you like most about working in the fashion industry?

Everything? Is that an appropriate answer?

But for reals, I love how expressive it is, and how I explore my creativity on a daily basis. I love the fact that a lot of it is “anything goes” and that we’re okay to try new things on the regular. I love that I work with a lot of people who appreciate the same things that I appreciate (like designers, shoes, bags, etc.), and who are always down to talk fashion. Also, I am a HUGE shoe person, so it’s literally a dream to be able to come into work and get to talk about shoes every day. The fashion industry has been my entire professional life for the past 8 years, so it’s safe to say that it’s a world I really like working in.

What’s your favorite part of your job?

In general, I’m a very social person. I’m an avid talker and a communicator, so to be able to do those things on a daily basis is something that I do not take for granted. I love being able to make new connections with girls all over the world, who are fans of the brand, and who I actually now consider to be friends.

The Blowfish Malibu offices are in LA. What’s your favorite thing about the city?

LA is such a hodgepodge of activity, that it’s impossible to find yourself with NOTHING to do. From the beaches to the shopping, to the restaurants to the different neighborhoods you can explore – you can always find something to fill your time. As someone from the area, it blows my mind of how many things I still haven’t crossed off my list. I have friends scattered all over the city so exploring things on their side of town can always be an adventure. Plus I can always turn to them for recommendations.

Which is your favorite pair of Blowfish Malibu shoes?

I’m a sucker for the sneakers. They’re all so comfortable and classic and literally go with everything in your closet.

What advice would you have for someone who’s trying to pursue the same career as you?

Do everything. All of it. If you get offered a job, and it’s not necessarily where you see yourself, take it. Because you never know who you’ll meet or which positions could open up while you’re there. I have learned this incredible post-college education on fashion and business after accepting various positions and soaking up knowledge as best I could. Help wherever you can, stay late to finish a project and just do what it takes to make your department successful. People always notice hard-workers and believe me when I say that, usually, hard work pays off.

Also, just be a nice human. Being nice and friendly to the people you work with goes a long way in accomplishing your career goals. Trust me.


What was the last thing you were obsessed with?

Quarantine skincare! I went on a bit of an Amazon spree and researched a bunch of skincare dupes to more expensive products. So far, so good!

Where are you from and how has that shaped you?

I’m from a small, suburban town called Moorpark, just North of Los Angeles. My Dad works in news/media, so growing up, we were always going into the city to do fun things that had to do with his job. I think living so close to a major city, but still growing up in a small town, allowed me to chase my dreams but still stay relatively grounded and appreciate the beauty behind slowing down.

What’s your dream travel destination?

My Grandmother is Colombian, so I’ve always wanted to visit and make a South America trip out of it (I’d love to see Brazil and Peru while I’m there!). I’d also love to go to Croatia, Russia, more parts of Africa… the list is endless.

If you could have lunch with anyone, living or dead, who would it be?

Nelson Mandela. I’ve been so fascinated with him since I was 14, and even visited South Africa with school back in 2012.

When do you feel best about yourself?

When I have a great tan in the summer.

What’s your personal motto?

C’est la vie. That’s life. I have to consistently remind myself that there’s no point in stressing over things that are out of my control.

What’s a fun fact about you most people don’t know?

I can read an entire book in one night if I want to. Reading and retaining information is my superpower, I think. Retaining information comes in especially handy with work. I have to remember so many things about the girls we work with! Let’s just say I have A LOT of people’s shoe sizes memorized haha.


I learn the most from: Books & articles. I’m always, always reading something.
I can’t live without: Travel! It’s the only thing you can buy that actually makes you richer.
You can find me shopping at: Madewell & Nordstrom.
My astrological sign is: Libra.
I’m scared of: I get freaked out when I start to think too much about how big the ocean or the universe is. How small we actually are, in relation to things like that. I can find myself falling into a hole, and then I find myself up till 4am Googling things.
The last book I read was: All the Ugly and Wonderful Things by Bryn Greenwood
Most people would say I’m: Outgoing. Easy to get along with. Organized. Indecisive (the libra in me).
I’m currently listening to: The new Lady Gaga “Rain on Me” song has been on serious repeat lately. Can’t wait for the album!
My style mantra is: You can never go wrong with a great pair of denim, a white tee, and some cute shoes.
I feel most comfortable: When I’m in a beachside town, spending the day shopping, grabbing lunch or coffee with friends and just enjoying nice weather. Nothing beats that.
When I woke up today I felt: Like it was another day in Groundhog Day. I’m currently camped out at my parents’ house during Quarantine. Being in my childhood home all the time feels like the same day, every day. I’m re-living an 8th-grade summer. At least there’s work to keep me occupied!
Most people don’t know: I used to do beauty pageants when I was younger! I was Miss Santa Barbara County and Miss Moorpark back in the day and even competed at Miss California.
I feel the freest when: I’m at the pool or the beach with a good book, just lounging in the sunshine.

Thank you, Allie! We’ll catch up with you soon.

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

Hot Weather, Hot Style

You know what they say… hot weather, hot style. (Ok, maybe we say that.) 

It’s official. Our favorite season is just around the corner and we 👏 can’t 👏 wait. That said, it’s time to stock up on some fresh summer sandals, so we’ve compiled a list of some of our favorite hot weather picks for you.

Scroll through for some of our fave sandal styles from the Spring/Summer 2020 line:

hot weather

Balla-D, an adorable cutout sandal.


hot weather

Miri, a must-have jute slide, inspired by your favorite espadrilles.


Lover Rope, one of our favorite platforms with an espadrille twist.  Perfect for hot weather. 


hot weather

LeeLee, a spectacularly comfortable mid-height wedge.


hot weather

Leigh is our newest obsession, an adorable jute-wrapped slide. We’ll be wearing Leigh all summer. 


Tanna, a chunky espadrille wedge to help you reach new heights this season!


hot weather

Goya, one of our favorite vegan styles.


hot weather

Boss, a sporty, lightweight sandal that you can wear all day long. Even in scorching temps. 


hot weather

Granola Rope, our iconic summer sandal, with a fresh update for the season.


Blumoon, a canvas sandal that goes with everything in your closet.


Hapuku and Helm, two of our best-selling wedge styles each season.


hot weather

Besille, a cute woven style that updates every look.


We’d love to see how you’re rocking your hot weather style so tag us @blowfishmalibu for a chance to be featured!

Follow us on Instagram and check out more stories on the Journal.

Spring Roundup: Top Vegan Shoe Picks

Want to see our top vegan shoe picks just in time for spring? Read on.

Going vegan has never been easier since we launched our Spring and Summer 2020 Vegan Collection. If you ask me, each collection keeps getting cuter! So we rounded up our favorite vegan shoe picks just for you – and just in time for warm weather. Scroll through to check them out.


Ensure your spring look is California-cool with Makara from Blowfish Malibu. This platform sandal features a faux stacked sole with a molded footbed and faux leather upper. Even the details are cute – like the dented studs, branded buckle, and O-ring detail.

Shop Makara HERE


Slide into Blowfish Malibu’s Marley. This sneaker features a canvas upper with elastic on the vamp for easy off/on. Marley also features an upper with distressed edges and contrast stitching. Pair these with your favorite denim shorts and casual-cool top and you’re good to go!

Shop Marley HERE!

Granola Rope

Our most-popular sandal just got better! Granola Rope is Blowfish Malibu’s classic Granola sandal with an espadrille wrapped outsole. Granola Rope also features added comfort with its faux-cork cushioned insole. Trust us, you will be wearing this vegan sandal all spring and summer.

Shop Granola Rope HERE


Warm weather calls for mules so let Leigh be the one you turn to time and time again. Featuring a faux leather upper and a cushioned insole, Leigh channels an espadrille with rope detailing on the wedge. This cutie will get you through the entire spring and summer seasons, plus they will go with everything in your wardrobe. Added bonus? This style is registered Vegan by the Vegan Society!

Shop Leigh HERE

P.S. I love these so much that I just bought a pair while writing this article!


Transitioning into a new season doesn’t need to be difficult, thanks to the Hapuku wedge from Blowfish Malibu. This lightweight wedge features a faux-leather upper, cushioned insole, and faux cork sole.

Shop Hapuku HERE!


Pair Tanna with your dresses this spring for a look that is effortlessly Californian. This platform sandal features a faux stacked sole with a molded footbed and faux leather upper. Don’t overlook the details – the side zipper closure for easy on/off, the branded hardware, and rope detailing around the outsole add to the cuteness.

Shop Tanna HERE!

Which is your favorite from our SS20 Vegan Collection? Show us how you rock your Blowfish Malibu shoes for a chance to be featured @BlowfishMalibu!

Follow us on Instagram and check out more stories on the Journal.

Blowfish Malibu Wide Width Sneakers Are Here!

Let’s widen our options, shall we? Blowfish Malibu is finally offering wide width sneakers in style, Fruit!

I’ve been with Blowfish Malibu for 5 ½ years now and, to be honest, shoes were never really my thing. That is until I started working here! I’m a curvy girl with wide feet and I have always had a tough time finding shoes that comfortably fit. (Let’s hear it for the comfort-over-style crowd!) Don’t get me wrong, I could wear a cute bootie or wedge to death, but I would much rather be wearing a comfy pair of sneakers or sandals.

However, I haven’t been able to wear some of my favorite sneaker styles from Blowfish Malibu because my feet were just too wide. (But give it up to Marley, which has always fit!) It’s such a bummer because I love representing the brand that I work for, plus I am always envious of my coworkers who can wear all of our shoes with ease. But that was then…

Now, one of our best-selling sneakers, Fruit, is available in wide width!

To say I was excited when I heard this is an understatement! I ordered a pair literally the day they became available on Shoe Carnival’s website, and I was NOT disappointed. These shoes fit like a dream and they have what we call a “super comfy, super cute” memory foam insole which, I kid you not, is like walking on clouds.

wide width sneaker

I completely get the hype of this sneaker now. Guys, I have worn them at least four times a week since I’ve gotten them.

So, if you’re like me and have a hard time finding stylish sneakers for your wider feet, get a pair of Fruit. They are available in either black or grey from Shoe Carnival. You will not regret it!

Shop Fruit In Wide HERE!

Follow us on Instagram and check out more stories on the Journal.

White Shoes You Can Wear After Labor Day!

Who said you can’t wear white shoes after Labor Day? 

Blowfish Malibu is obsessed with white shoes, in case you haven’t noticed. They add the perfect clean, crisp kick to any outfit. But who made up this rule that we can’t wear white after Labor Day? Well, whatever the source, we’re not playing by the rules. So here are some Blowfish Malibu styles that go with any post-Labor Day look:


Be playful this autumn in Blowfish Malibu’s hottest sneaker, Play. Play is a style that is inspired by laid-back California vibes and an easy going attitude. Play features a pre-distressed, unlaced look with an elastic inside for a secure fit, yet they can be easily taken off. In addition, everyone will be able to spot that these are Blowfish Malibu by the signature branded eyelets.

Shop Play HERE!


Your shoe closet just got a little sweeter with the addition of Fruitcake. This high-top sneaker features a pre-distressed upper with top-stitching, terry cloth lining, slip-on entry, decorative laces, and a decorative zipper. Not to mention, Play has an ultra-comfortable super foam insole. So next time you’re wondering what to wear these cuties with, consider pairing them with a denim jacket and your favorite jumper for a California-cool look.

Shop Fruitcake HERE!


Take a bite of Fruit by Blowfish Malibu! This low-rise sneaker features a pre-distressed upper with top-stitching, terry cloth lining, slip-on entry, decorative laces, and a decorative zipper. Pair these ultra-comfy cuties with ripped denim and a cropped sweater for a cool Fall look. Needless to say, you’ll be rocking Fruit all Fall long.

Shop Fruit HERE!


Slide into Blowfish Malibu’s Marley. This sneaker features a canvas upper with an elastic vamp for easy off/on, as well as an upper with distressed edges and contrast stitching. So next time you’re looking for something to wear with your Marley’s, pair them with your favorite black jeans and vintage tee.

Shop Marley HERE!

We’d love to see how you wear white this Fall! Tag us on social @blowfishmalibu for a chance to be featured!

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

The Best Sneakers For Summer

Check out our favorite summer sneakers! 

Summer is halfway through (nooo!) and you better believe we have been enjoying our time outside in the sunshine. Whether we’ve been taking advantage of the longer days by being active and adventurous, or by relaxing in the golden glow, sneakers have been our constant companion. Lightweight, comfortable, and cute, Blowfish Malibu sneakers are summer-ready at a moment’s notice. So we had some of our friends at the Blowfish Malibu headquarters share their favorite sneakers for summer. See how we’re styling them for the rest of the sunny season. 


Mazaki is a great shoe to start your day. It’s not just for the long summer days, but for every single day. Perfect for your early morning walks, hikes, or jogs, this sneaker is everything you want and more! With a knit upper, decorative contrast laces, and a cushioned footbed, Mazaki is a sneaker you’ll be wearing non-stop. They also pair nicely with your favorite pair of cut-offs and a white tee for a look that is effortlessly So-Cal. 


Looking for a comfortable, durable, and trendy sneaker? Vex is our newest silhouette that’ll knock your socks off. Vex is ultra-comfortable and will easily bend and move with your foot! This uber-lightweight sneaker features a canvas upper with elastic on the vamp for easy off/on. Vex also features an upper with distressed edges and contrast stitching. I swear you’ll never want to take these babies off! 


For the gals that love a athletic, casual look (and hightop sneakers), Fruitcake is for you! This hightop sneaker features a pre-distressed upper with top-stitching, terry cloth lining, slip-on entry, decorative laces, and decorative zipper. Not to mention, this cutie has an ultra-comfortable super foam insole. Pair these with a denim jacket and your favorite romper for a California-cool look.


For the edgy city girl, Moxie is our hightop sneaker that won’t disappoint. This laid-back inspired hightop sneaker features a canvas upper with frayed edges for that worn-in feel. With decorative laces, double faux-leather buckles, and a functional zipper, Moxie is the ideal sneaker for the California girl on the go.

Well, there you have it! We hope you have gotten some inspiration on how our Blowfish Malibu girls have been styling our top picks.

We’d love to hear what your tops picks are and how you style them. Tag us @blowfishmalibu for a chance to be featured. 

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.