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Behind the Scenes: World’s Ocean Day Beach Cleanup

This past weekend we teamed up with The Surfrider Foundation and The Sak to celebrate World Oceans Day by hosting an amazing beach clean up at Topanga State Beach in Malibu.

Almost 100 volunteers spent their Saturday morning picking up over 95 pounds of trash from the beach over the course of two hours. Much of this was plastic litter that could have stayed in our marine environment for generations. A majority of the items collected were cigarette butts (800) and plastic food wrappers (113).

Everyone who participated received a pair of shoes from our 4Earth by Blowfish Malibu collection as a thank you.

These events are, hands down, some of our favorites we get to do as a brand. There’s nothing better than getting to meet and see our local community come out and do good for the planet. We love talking to everyone about our 4Earth collection and what we’re doing through our Making Waves Campaign. To date, through the 4Earth project, we have repurposed over 1 million plastic bottles and have donated over $100k to Oceana, an organization that is dedicated to cleaning the world’s oceans! We are so grateful to be able to partner with such amazing organizations and brands that are committed to being socially and environmentally responsible.

Stay tuned for more beach clean ups with Blowfish Malibu in 2022!

Scroll through for some BTS shots from this wonderful event and make sure to check out our Instagram for more highlights.

We hope to see you at the next one!

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The 4Earth Virtual Panel Discussion

On October 15th, we hosted our first-ever virtual panel discussion event in order to celebrate the launch of our Fall product for the Blowfish Malibu 4Earth collection!

Our incredible panel of speakers featured:

Marcy Cail, Women’s Shoe Designer, Blowfish Malibu

Nancy Downes, Campaign Organizer, Oceana

Lauren Ferree, Environmentalist and Video Producer

Aditi Mayer, Photojournalist, Sustainable Fashion Blogger, and Labor Rights Activist

If you were unable to tune in on the day of the event, no worries! You’re still able to log in and watch a recording of the discussion. Feel free to tune in and enjoy a great discussion about greener living, as well as what we can all do in order to make more planet-friendly choices during current the era of COVID.

Want to score a free pair of shoes from the 4Earth collection? Just post on your social channels showing us how you are eliminating single-use plastic from your life for 7 days, and be sure to use the hashtag #4Earth4Life.

Once your post is live, be sure to email a screenshot to!

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I Took the 4Earth Challenge and Here’s How I Did

It may have been hard, but the 4Earth Challenge is totally worth it. 

Blowfish Malibu launched the 4Earth collection this month, which was a super proud moment for the team. We took some of our most iconic styles and updated them with one major change: we made the upper out of recycled plastic bottles. We wanted to move the brand in the right direction and start making conscious decisions!

With that being said, we partnered up with Oceana, a non-profit organization that works to make the oceans as healthy as they once were. For 2020, Oceana wanted to focus on the issue of single-use plastic.

This led us to our #4Earth4Life challenge. We wanted to see if we could eliminate single-use plastic for one week, and hopefully cut back on waste in general. Plus, we challenged our community to do the same! It was a goal of ours to educate our family and friends in hopes that they would join us.

So, here’s how I did with the 4Earth Challenge:

I rid the whole house of single-use plastic bottles, such as water bottles, and have been steadily using reusable jugs.

I’ve invested in some produce bags to eliminate the single-use plastic bags from the grocery stores.

4Earth Challenge

I’ve been using reusable bottles day to day, especially on work trips or long photoshoot days, for example!

Other steps have included using reusable bags at the market or choosing glassware over plastic. And I’ve been taking my reusable straw everywhere!

This challenge wasn’t easy – big changes never are. We’d love to see how you do! Learn more about the challenge here, and don’t forget to tag #4Earth4Life.

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4Earth Collection: A Step In The Right Direction

We are so excited to announce our newest eco-conscious collection, 4Earth. 

In 2020, Blowfish Malibu is stepping up to make more conscious decisions that will make a positive impact on the environment. We acknowledge the fact that 300 million pairs of shoes end up in a landfill a year, and know we are part of that problem. So moving forward, we will assess everything we do from an environmental standpoint. This includes diving into the process of how we manufacture, market, and design our product in the hopes that we can make substantial changes and limit our footprint on the planet.

That brings us to our newest collection: 4Earth. New to the brand for 2020 spring and summer, the 4Earth collection is our first venture into creating a product that haves less of a negative impact on our environment. Our team is excited about the challenge, and we want to challenge you to try and make a positive change for the earth, as well.

The line consists of two of our classic styles; the Balla sandal and the Marley sneaker. These sneakers are composed of an upper made entirely of recycled plastic. Additionally, we’ve teamed up with Oceana, a non-profit that actively works towards cleaning up the world’s oceans.

With every pair sold, we’ll donate $1 to Oceana in hopes that we can help make a positive difference 4Earth.

With the launch of our new campaign, we’re also introducing our #4Earth4Life Challenge. For only seven days – just one week – we challenge you to completely eliminate your use of single-use plastics, as well as to cut back on waste in general.

Document your experience on social media, using the #4Earth4Life hashtag. Get your friends involved! See who can cut back the most. Create and educate your followers about the techniques you’ve learned on how to limit your single-use plastics usage. Teach your loved ones about how they can make the earth a healthier place. At the end of the day, there’s no limit to the good we can do by cutting back together.

Learn more about retailers in your area carrying the 4Earth collection HERE

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.