Step behind the scenes of our Fall/Winter photoshoot.
It’s everyone’s favorite time of year again: campaign photoshoot time! We spent multiple days this past week collecting all of our top styles for Fall/Winter 2019 and shooting them in a new location for the brand: Downtown LA. We’re so excited about this new direction! The new collection of shoes is edgier and more fashion-forward than it’s ever been before, and we knew we needed a location to really embody that.
Enter the city skyline of Downtown LA. The LA girl is just as much a city girl as she is a beach girl, and we loved being able to capture this new side of Southern California. We worked with a variety of gorgeous models inclusive of all shapes and sizes (as well as some super cute kiddos) to help represent this new collection. Photoshoots are always incredibly difficult, both physically and mentally, but we’re always so happy with the end result. Shoutout to Matrimony Media and the other members of the team for really capturing the new direction!
We can’t wait to share the finished photos with you all once Fall rolls around! Scroll through the photos below for some BTS sneak peeks, and keep an eye out for upcoming products that we are SO excited for.
Check out our Instagram for more in-depth BTS content!
So, are you just as excited for Fall as we are?
Our new Vegan collection is here and you better believe we celebrated!
Last month, we gathered with some of our favorite L.A. friends to celebrate an exciting launch. We are very proud to announce our brand new Vegan Capsule Collection! This new collection of shoes feature some fan-favorite Blowfish Malibu styles. And the best part? They have all been registered as “vegan” with The Vegan Society.
What we’re most proud of as a brand is that we did not have to sacrifice style in order to make these important changes. Our designers were able to source quality vegan materials in order to keep the standard of the shoe up to par with what our customers have come to love and expect.
We gathered at an adorable location on Abbot Kinney Boulevard in Venice, where we were able to give out goodie bags valued at over $200, offer delicious drinks from Vita Coco, and yummy vegan eats from cult-favorite, Butcher’s Daughter. Guests enjoyed live musical entertainment, as well as indulge in touch-ups from the vegan makeup brand, Cover FX.
Overall, we’re incredibly excited about this new collection and are ecstatic to be able to share some great shots from the event below. Stay tuned for more vegan news from Blowfish Malibu!
We’re excited to announce that Blowfish Malibu has officially gone vegan!
Over the last few years, fashion companies have been making a shift to move from leather to vegan leather. With more focus and attention on sustainability and decreasing one’s carbon footprint, taking this new route has proved very popular among fashion lovers, companies, and activists alike. That’s why we are so proud to announce that some of our newest styles have been registered and 100% approved by The Vegan Society. (Woop woop!)
The Vegan Society was established in 1944 in the UK and is the oldest registered vegan charity in the world. They define their purpose as, “a philosophy and way of living which seeks to exclude — as far as is possible and practicable— all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment.” We are happy to be a part of such a wonderful organization!
We thought spring and summer would be the perfect time to unveil our new vegan designs. Our sandals feature some of the hottest silhouettes for warm weather and they are ultra comfortable, as always. If you are looking for faux leather styles, keep an eye out for the “Certified Vegan” sticker.
What do you think about our new venture into vegan shoes? We’d love to hear from you!