Get to know Blowfish Malibu’s Marketing Project Manager, Carin Mazaira.
Thanks for taking the time to meet with us, Carin Mazaira! We’re excited to learn more about your role at Blowfish Malibu, what inspires you, and what future projects you are excited about.
I am the Project Manager for the marketing team. My job includes managing projects to ensure timing, execution, and quality is to brand standards. I am also the marketing point of contact for tradeshows and sales team requests.
I first became interested in marketing when I was in high school. My school offered Marketing electives and I became so fascinated in learning about the four Ps! I began going to stores and picking up random items to investigate the packaging, pricing, branding and overall feel of the product. I knew one day I would be behind the scenes working on product branding!
Before Blowfish Malibu, I worked at a creative studio called Powster, which made websites for movies! I was their Digital Producer and managed all the projects in relation to building sites for the studios.
I bought a pair of Blowfish Malibu sandals, Bungalow, 6 months before applying for the role. I wore those shoes every day and insisted I needed to work for the brand! Karen, the VP of Marketing, and I connected via LinkedIn and the rest is history!
The 4Earth campaign is something I am very excited to work on! The 4Earth collection consists of styles that are made from recycled materials so the message behind the campaign is very relevant and powerful. We have worked on various interesting components of the campaign, like in-store displays, influencer strategy and overall messaging of the campaign. Such a fun collection to be marketing!
Trying on the shoes, of course! I love seeing the release of our new collections and seeing how our designs take rising trends and including them in our styles. Our team is really great in spotting what will be hot the following season.
My favorite part of my job is seeing the projects in action. One simple task can make a huge difference to a campaign. It feels great seeing how our team’s energy and momentum brings an idea to life.
My favorite part about the city is how close I am to both the mountains and the ocean. As a snowboard and a surfer (well wanna-be surfer), I get the best of both worlds in LA.
My current obsession are my Raco boots! They are so cute and add a cool touch to any outfit.
I would advise the person to gain as much experience as possible, working from the bottom up in different capacity. As a Project Manager, I have to understand all projects inside and out while also understanding all roles that are needed to complete a project. My diverse background has helped me break down a project to develop something amazing!
My apartment! I just went through a phase where I redecorated and organized my entire apartment.
I’m originally from Miami. I think the most important thing I have learned from living in Miami is how to understand diversity and working with different backgrounds.
I have yet to explore South America and would love to take a month or so to travel around countries like Argentina, Brazil and Colombia!
Phil Knight, founder of Nike
After decorating my apartment!
I have never had a peanut butter and jelly sandwich! Probably because I am allergic to peanuts 😉
I learn the most from: People around me
I can’t live without: Music
You can find me shopping at: Old Navy
My astrological sign is: Capricorn
I’m scared of: Sharks!
The last book I read was: Shoe Dog
Most people would say I’m: Easy-going
I’m currently listening to: Whatever is on Discover Weekly
My style mantra is: Avoid pants whenever possible! I am a skirt/dress person.
I feel most comfortable in: A cute, long skirt
When I woke up today I felt: Tired, I flew home yesterday from Denver on a late night flight.
Most people don’t know: I take magic classes at the Magic Castle.
I feel the most free when: I am at the beach on a sunny day.
Thank you, Carin Mazaira! We’ll catch up with you soon.