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Hoppy Easter

Somehow, Easter is already THIS WEEKEND (which is shocking, where is the year going!?) so we decided to round up some of our favorite Kids/Toddlers styles for your little lady. These shoes are all Easter Egg hunt approved and even better, she’ll be able to wear them through the rest of the Spring and straight into the Summer season.

Which pair would you pick up for your little bunny?

The Blumoon-K

The Granola-B-T

The Brixy-K

The Gumdrop-T

The Clay-K

The Fancy-K

The Playwire-T

The Foxtail-K

The Glassi-K

The Play-T

The Gotcha-K

The Goya-K

The Gracelynn-T

Does your family have any fun Easter plans this year?

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All About Wedges

Wedges: The comfiest shoe trend is back! 

Let’s be honest, everyone needs at least one pair of wedges in their closet. Wedges are a forever staple and such an easy way to elevate your outfit while still being very comfortable and easy to walk in. This season we’re rocking wedges with interesting textures, fun details, and our favorite new flatforms. If it’s time for an upgrade, scroll through our some of our favorite picks of the season and treat yourself to a new pair. You won’t regret it

Click on any image to shop.

LEIGH ROPE

LEIGH ROPE | @ryliebooth

LEIGH ROPE | @solsisterblog

HARPER

HARPER | @lanestyled

PURRU

PURRU ROPE

ORCHID

ORCHID | @stewartlittlee

ORCHID

PAZAZZ ROPE

PAZAZZ ROPE

PAZAZZ ROPE

 

Let us know which style you’re rocking this summer!

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Festival Style Picks

Festival season is right around the corner!

Whether you’re headed to the desert or to the city, one thing is for certain: festival season is BACK. There’s nothing we’re more excited for than to dance with our friends to our favorite songs and our team has rounded out some of our top picks for 2022’s festival season. Let us know which pair you’ll be rocking this festival season!

Sneaker Picks

Style Name: Play in “Tropic Come Together”

Allie: I’m a hardcore sneaker girl when it comes to festivals (especially in the desert), but I love how this classic sneaker adopts on a fun and unique print! In my mind, the Play sneaker is perfect for any festival look this season!

Style Name: Clay in “Blue Dazy”

Karen: Gotta protect those feet and be comfy all day at a festival. I love that Clay gives me a little height and style!

Style Name: Alfie

MJ: Sometimes at festivals you just gotta kick off your shoes and feel the grass on your toes! That’s why I’d rock Alfie, the perfect slip-on sneaker.

Sandal Picks

Style Name: Tia

Nikol: Tia has to be my pick. I love this simple, yet elevated flatform for festival season! The ridged outsole gives them a cool look while adding a nice padding for all that walking and dancing!

Style Name: Maddi

Ashley: My go-to sandal for festival season is Maddi! The two-tone braid elevates the entire sandal and looks super cute all while still being super comfortable. Plus the adjustable strap is an added bonus for me!

 

Are you a a sneaker or sandal person for festivals? Let us know!

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Blowfish Malibu Spotlight: Minjung Shin

Get to know Blowfish Malibu Graphic Designer, Minjung Shin!

Welcome to the Blowfish Malibu Spotlight, a new feature on the Journal! We’ll be spending some time each month talking with different members of our team and giving readers a little bit of insight into what each person does in the office every day.

FIRST UP, MEET MJ!

Tell us about your position at Blowfish Malibu.

I am the Graphic Designer here at Blowfish Malibu. I work with our Art Director in creating new content and brand assets for the marketing team.

When did you first become interested in graphic design?

My first job out of college was as a graphic designer in the Marketing Department of The Los Angeles Film School. Working in the entertainment industry, in the heart of Hollywood, was a very eye-opening experience that led to further interest in working with a marketing team and designing in-house.

What did you do previously before joining the Blowfish Malibu team?

I was freelancing for exclusive clients.

How did you get started with Blowfish Malibu?

I was overly ecstatic to be scheduled for a virtual interview with Blowfish Malibu after applying during my trip to Hawaii. Luckily enough, we made a positive connection, and I was just counting down the days to joining the team.

What creative projects have you been working on that you’re excited about? Can you tell us about them? 

My first photoshoot experience ever was with the Blowfish Malibu team. It was a very rewarding learning experience. I’m excited to be a part of this for each season!

What do you like most about working in the fashion industry?

Working in the fashion industry has put me in touch with the latest trends. I enjoy learning about the latest and greatest.

What’s your favorite part of your job?

Every day is different from the next in terms of project. From email blasts to IG Stories to ads and trade show assets. It keeps things interesting!

The Blowfish Malibu offices are in LA. What’s your favorite thing about the city?

I love this city so much that I’ve never moved out of it! I totally appreciate the variety that the city has to offer.

Which is your favorite pair of Blowfish Malibu shoes?

I love the wedge sneakers. They are comfy and provide extra height!

What advice would you have for someone who’s trying to pursue the same career as you?  

Don’t be afraid to take risks with your designs.

JUST FOR FUN

What was the last thing you were obsessed with?

Finding new and easy recipes for meal prepping and the great outdoors.

Where are you from and how has that shaped you?

Growing up in Los Angeles has exposed me to ethnic and cultural diversity, as well as a city rich in the arts. I have to remind myself of how fortunate I am to have been raised in a city like this.

What’s your dream travel destination?

Australia or Japan

If you could have lunch with anyone, living or dead, who would it be?

I think it’d be delightful to grab a bite to eat with Robin Williams or Anthony Bourdain. I’ll take either one!

When do you feel best about yourself?

After a session of self-care!

What’s your personal motto?

Don’t be scared, be prepared.

What’s a fun fact about you most people don’t know?

I’m left-handed.

FILL IN THE BLANK!

I learn the most from YouTube and hands-on training. I’m a visual learner.
I can’t live without Hank, my German Shepherd.
You can find me shopping at Amazon.com
My astrological sign is Libra!
I’m scared of Dismemberment. I watch too many true crime shows.
The last book I read was the Harry Potter series.
Most people would say I’m honest.
I’m currently listening to Hall and Oates.
My style mantra is casual all day.
I feel most comfortable in lounging around on a Sunday afternoon.
When I woke up today I felt happy but hungry, lol.
I feel the best when I’m adequately hydrated.

Thank you so much for your time, MJ! We loved catching up with you!

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SNEAK PEEK: SS22 PHOTOSHOOT

Take a sneak peek behind our recent SS22 Blowfish Malibu Photoshoot.

Another day, another photoshoot. The Blowfish Malibu marketing team ventured over to Oceanside, California to shoot our SS22 campaign. Even though we were expecting blue skies, these few days in November were filled with gloomy skies and particularly cold weather for SoCal.

Fun fact: our team had to go in afterwards and make sure the skies actually *appeared* blue for the final products. Overall, we’re so happy with how these shots came out and, at the end of the day, we’re always happy to spend some quality days with the team on set.

How excited are you to embrace Spring/Summer styles (and weather)?!

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Fave Shoes for Spring Roundup

Get inspired by what our team is loving this season!

Spring is here, spring is here!

Scroll through for a roundup of some of our team’s favorite styles for Spring…and hear how they would style them this season! Click on any image to shop.

 

Clay Sneaker Blue Dazy Blowfish Malibu

Clay in Blue Dazy

Karen

“I’ve been living in sneakers, and before the sun comes out fully, I’ll be in style Clay. I love the comfy platform bottom, and the fun blue dazy print this Spring!”

 

leigh rope blowfish malibu

Leigh Rope

Nikol

“Leigh Rope gives me all the Spring vibes! I love the jute rope look and the flatform style is so in!”

 

zelie sandal blowfish malibu

Zelie

Allie

“This Spring I’m all about the Zelie sandal. I love the braided straps and the square toe. I’ll be wearing these with distressed straight leg jeans and a white tee – my uniform in the warmer months!”

Bethy Sandal Blowfish Malibu

Bethy

MJ

“I love the strappy design details on the Bethy sandal. The 1” micro-wedge heel is a great addition for us shorties and the cushioned footbed allows for all day comfort.

Zailey Sandal Blowfish Malibu

Zailey

Ashley

“I love the Zailey sandal for spring because it’s an easy way for me to elevate any simple outfit and I’m obsessed with the cute buckle detailing.”

Let us know which style is your favorite this spring!

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Crushing on Spring Styles

Take a peek at our favorite shoes for spring!

‘Tis the season… for sandals! The weather is starting to get warmer here in SoCal, so we’ve put together a quick roundup of some of our top picks for all of your warm weather looks. From wedges to sandals, Blowfish Malibu has exactly what you need for spring!

Which pair is your fave?

Blumoon

spring

Haxyspring

Foxtail

spring

Granola B

spring

Feelsgood

Shop these spring looks here!

Feelsgood

Granola B

Haxy

Foxtail

Blumoon

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January Influencer Round Up

January brought chilly weather but hot outfits. 

It’s hard to believe we’re already in the home stretch of January (wasn’t it just Thanksgiving?!). But here we are.

January brings with it a whole bunch of changes: life after the holiday season, getting used to a new year, dealing with dark and gloomy weather, and so much more. But what does it also bring? A fresh batch of content and outfit inspiration to keep us going.

We’ve been loooving how the gals on social media rock our shoes. So we wanted to share some of our favorite ‘fit pics from the month.

Which is your fave?

January

@korimallett in the REILLY boot

 

January

@potassium.ayla in the COMET boot

 

@missalissa in the CAITLYNN boot

January

@grace.culwell in the URO SHR

 

January

@helloelisez in the REDSEN boot

 

January

@a.hartzler in the MARLEY sneaker

Which pair would be your pick to rock this month? How would you wear it?

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Winter Fave: Rainy-T and Rainy-K

Winter weather won’t get in your way with these water resistant boots!

Say hello to Rainy-T and Rainy-K, Chelsea inspired ankle boots featuring a soft lining and comfort footbed.

rainy-t

We LOVE seeing your little ones rock these Rainy boots! This easy-on and off style allows your kiddos to get ready in a flash and stay warm and cozy through any weather. The best part: this rubber upper allows you to easily wipe off any spills or stains your little one might have as they go about their daily adventures.

rainy-t

rainy-t


Your little one will stay warm splashing around in Rainy-K. Check out @thats_keylani rocking Rainy-T in Sweet Pink Rubber.

Check out Rainy-T and Rainy-K in all colors and sizes here.

Would you rock this print this season? If so, how would you wear them?

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Exciting News at Blowfish Malibu

As of 2021, we’re excited to announce that Blowfish Malibu has joined Caleres.

Caleres is a global footwear company, and home to a diverse portfolio of brands that now includes us! You can learn more about Caleres as a company here! We are excited to join such a portfolio of other brands and, rest assured, Blowfish Malibu will still continue to make the shoes you know and love.

We’ve also received word that Caleres came in at number 68 in Newsweek’s Most Responsible Company list! We are 10th in the consumer goods category and the top fashion / footwear company on the list. This is definitely something to celebrate as we enter 2022.

Along with Caleres we are dedicated to doing better and taking a step in the right direction with our company and product. We hope that 2022 brings more growth in this area – it’s only up from here!

To learn more about our progress click here.

xoxo, Blowfish Malibu

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