If there’s one thing we love more than shoes, it’s hosting community events! This month we headed over to Santa Monica and teamed up with the Surfrider LA Foundation on Saturday, 11/5, to clean up the beach. We set up our tents and had volunteers learn more about our collection that features shoe uppers made of recycled materials and BLOOM pellets in our insoles. Surfrider LA provided volunteers and any curious people passing by with more information on how these beach cleanups work and the importance of the data they collect. Overall, the beach cleanup was a success and volunteers went home with a new pair of shoes and some goodies in a gift tote.
Check out our favorite pics from the event below:
We love hosting this event!
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Almost 100 volunteers spent their Saturday morning picking up over 95 pounds of trash from the beach over the course of two hours. Much of this was plastic litter that could have stayed in our marine environment for generations. A majority of the items collected were cigarette butts (800) and plastic food wrappers (113).
Everyone who participated received a pair of shoes from our 4Earth by Blowfish Malibu collection as a thank you.
These events are, hands down, some of our favorites we get to do as a brand. There’s nothing better than getting to meet and see our local community come out and do good for the planet. We love talking to everyone about our 4Earth collection and what we’re doing through our Making Waves Campaign. To date, through the 4Earth project, we have repurposed over 1 million plastic bottles and have donated over $100k to Oceana, an organization that is dedicated to cleaning the world’s oceans! We are so grateful to be able to partner with such amazing organizations and brands that are committed to being socially and environmentally responsible.
Stay tuned for more beach clean ups with Blowfish Malibu in 2022!
Scroll through for some BTS shots from this wonderful event and make sure to check out our Instagram for more highlights.
We hope to see you at the next one!