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Play is the perfect shoe for July 4th weekend.
‘Tis the season for RED, WHITE AND BLUE! There’s no better way to rep your patriotic side than with our Play sneaker this holiday weekend. Whether you’re by the beach, at a BBQ or just hanging with the fam watching the fireworks, this stars and stripes approved sneaker is perfect for America’s favorite holiday.
Shop the Play sneaker for $39.99 via Zappos.
What are your thoughts on these summer faves? Would you rock these for the 4th of July?
To keep an eye on cute styles coming out this season, follow us on Instagram and check out more stories on the Journal.
It’s National Tie Dye Day and we are here for it!
Today is National Tie Dye Day and to celebrate, we sent some of our favorite kiddos their very own kit to tie dye their own Blowfish Malibu Kids shirt.
The best part of the box we sent out? A fresh pair of Rioo-T sneakers! Rioo-T is a lightweight, hand washable EVA sneaker perfect for your little one and all her adventures this season.
One of the lil cuties who received a tie dye kit was @izzynell2626. She did an excellent job of showing off the goodies that we sent her for today’s fun holiday.
Are you celebrating today’s national holiday? Why not, right? Who doesn’t love tie-dying their own masterpieces? Send us your pics by tagging us on Instagram or Facebook for a chance to be featured!
For more details on fun experiences for the season, follow us on Instagram and check out more stories on the Journal.
Go behind the scenes of our spring and summer photoshoot in sunny Palm Springs!
Another season, another photoshoot! The Blowfish Malibu team headed out to the legendary Saguaro Hotel in Palm Springs, California, for a colorful shoot for our Spring/Summer 2021 collection. The hotel is full of vibrant pops of color, flashy hues and ultra saturated tones. Our new spring and summer 2021 collection follows suit. It is super bright and colorful, and filled with tie dye and hot hues. So, obviously the Saguaro made perfect sense! (Want to see some of the new product? Keep scrolling for a little peek!)
Our team spent two days there shooting for both Womens and Kids back in November, 2020. So, that gave us a ton of time to prep and get assets ready for the upcoming season.
For more Behind the Scenes looks at what we’re up to, follow us on Instagram and check out more stories on the Journal.
You know what they say: new yar, new you. Uh, I mean new sneakers! So, here are my go-to sneakers for starting the year in style!
I’ll admit it – I live in sneakers. This fall I was especially amazed by all the great colors and styles our Blowfish Malibu designers came up with! Need some inspo for picking our your next Blowfish Malibu sneaks? Below I listed my top picks for starting 2021 in style:
The Fruit sneaker features a pre-distressed upper with top-stitching, terry cloth lining, slip-on entry, decorative laces, and decorative zipper. Not to mention the ultra-comfortable super foam insole.
The Kayla high-top sneaker features a pre-distressed canvas upper with multi-buckle detailing at the ankle, as well as an inside zipper for easy on/easy off. Don’t forget the cushioned footbed for all day comfort!
The Koala high-top sneaker features a pre-distressed canvas upper with elastic detailing at the ankle, as well as an inside zipper for easy on/easy off. Plus, you guessed it, a cushioned footbed so you can wear these cuties all day.
The Maddox sneaker features a cushioned footbed and slip-on silhouette to keep these on and take them off easily. The mismatched upper gives these a cool factor that will update all your looks for the season!
Take your sneaker collection to new heights with Mamba, a slip on sneak with a hidden wedge. Comfortable and lightweight, you can stand a head above the rest in these must-have sneakers. Other features include a distressed canvas upper, elastic at the vamp, a cushioned insole, and branded hardware.
Be playful this winter in Blowfish Malibu’s hottest sneaker, Play-K. This style is inspired by laid-back California and features a pre-distressed, unlaced look with elastic inside to keep these on and take these off easily. Everyone will be able to spot that these are Blowfish Malibu with our signature branded eyelets! Play-K is perfect for all of your casual winter looks.
Memphis is a high-top sneaker featuring a pre-distressed upper, combined with a faux fur ankle cuff. Combined with a strap and buckle detail, the branded eyelts, and the cushioned footbed, Memphis is sure to keep you cozy.
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Show us how you are wearing your Blowfish Malibu sneakers in 2021 for a chance to be featured! Tag us @blowfishmalibu on Instagram.
Follow us on Instagram and check out more stories on the Journal.
We headed back on the road with our Road Trip Series, this time hitting up Soles of Savannah in Savannah, Tennessee!
Guest were invited to join at the boutique and shop Blowfish Malibu, with a chance to win big. Everyone who purchased a pair of Blowfish Malibu received a branded tote bag, and every purchase made throughout the day was entered to win a $200 gift card to shop for the holidays!
Cindy Haffly, from Soles of Savannah, writes: “Soles was thrilled to be included in the Blowfish Mailbu Road Trip Series This November! We hosted the event for only 1 day on our store anniversary and everyone had a blast!! Blowfish did an amazing job with the signage and advertising materials. Everything came to us in a timely manner and looked very professional. Our customers loved the tote bags and were very excited about the drawing for the $200 gift card. As a result, we sold the most Blowfish brand we’ve ever sold in a single day. Thank you, Blowfish for including Soles of Savannah in this event!! You helped our business, but more importantly strengthened the Blowfish brand loyalty in our town!!”
Head over to their adorable boutique, Soles of Savannah, located at: 60 Brazelton St, Savannah, TN 38372
Scroll through for some images from the event!
Follow our road trip and perhaps we’ll pop into your city next!
Follow Blowfish Malibu on Instagram and check out more stories on the Journal.
Step behind the scenes of our virtual Halloween art class for kids!
To celebrate Halloween, we invited our sneaker designer Jannie Denney, to lead a virtual art class for kids. Our young invitees were able to design their own Blowfish Malibu Kids sneakers!
Before the event, everyone was sent a pair of sneakers, fabric markers, as well as loads of candy and Halloween goodies. Costumes were encouraged, of course! This was such a fun way to celebrate Halloween safely, while also letting the little ones be creative.
Check out the class here and feel free to color on your own sneakers at home!
Follow Blowfish Malibu on Instagram and check out more stories on the Journal.
Get to know one of our brilliant Designers at Blowfish Malibu, Jannie Denney.
Thanks for taking the time to meet with us, Jannie! We’re excited to learn more about your role at Blowfish Malibu, what inspires you, and what excites you about the future with the brand.
Officially, I am the Design Director & Senior Designer of Active Lifestyle Footwear. Unofficially, if you ask my fellow designer Chip Bronsky, I am the Madhatter at Blowfish. What does a design director do you ask? Well, that means I make the sneaker collection come to life.
Simply put, the narrative is as follows: contemplation+conception+ creative brainstorming, design, development and then sales. I like to relate it to the likeness of a badass chef (in this case, I’m a badass sneakerhead/designer) in the sense that I come up with the theme of the meal, set out to source and create the ingredients. I mix it all up and put out an extraordinary plate to sell and hope the people love it and come back for more.
I am really the definition of a sneakerhead. From ages 5-16, I grew up overseas as an American in Saudi Arabia with an obsession of what defined a “real” American, and one of the defining things to me was “American fashion.” Especially sneakers. I am also an artist by nature, so I would always reimagine, sketch-up, and design things I would love to wear. To go into the field of a designer, and even narrowing that to the field to sneaker designs, is a dream come true. If you know me from this industry, you know that I have been designing sneakers for a while. So, when I approached Blowfish in 2016 and told them they needed a sneaker assortment, they agreed and welcomed me with open arms. It’s been a frenzied fashion rollercoaster ride since then!
Oh, my…. just about everything and anything. My career follies are one for the books! I started my career in fashion, so I did everything from working as a stylist for MTV videos to designing for Forever 21 to being a graphic designer and – perhaps most importantly – waited tables! Everyone in the world should have to wait tables! Whenever someone asks me how I became a good public speaker I tell them, “waiting tables, my friend.” You get a really well-rounded life education on some of the best career skills needed to be successful in this world such as public speaking, selling, multitasking, “reading a room” and learning to put a smile on when you feel like tongue lashing someone.
With that being said, I started sketching for Candies & Esprit kids back in 1998-2000. From there I moved on to BBC International in Boca Raton and left in 2004 with brands such as Marvel, Everlast, Steve Madden, and Director of Airwalk under my belt. The next step was flying back home to LA in 2004 to work for Rocketdog as a Senior Designer with Stephen Hoyt as my creative director to help start their sneaker program. When Stephen left to start Blowfish in 2006, I became creative director and lead designer for Rocketdog until 2009, which was to become one of the milestones in my footwear career. I then moved to Zigi to become their marketing director and created the brand Rock & Candy for them. Again, another challenging and exciting milestone in my career path.
I took my passion for eco-conscious & sustainable projects to a new level in 2012 when I started my own lifestyle brand Tigerbear Republik, a brand that had a mission to F.I.G.H.T.= Feed, Inspire, Give, Help & Teach. The products would help the world without hurting it. The brand was voted by Whoopi Goldberg on The View to be in the top 5 best brands to give as a gift in 2015. It was a surreal dream when I got to see both Hugh Jackman and Whoopi rocking my shoes on the show! After giving birth to my daughter Ara in 2015, I decided to take a step back from running around the world for my own brand and decided to just do it for Blowfish Malibu in 2016, partnering with my former creative director and one of my mentors, Stephen Hoyt.
It has been a challenging and thoroughly rewarding journey doing what I do best – SNEAKERS!
Honestly, I love to travel the world, and working in fashion allows me this privilege. I love immersing myself into different cultures, foods, smells, history, art… literally everything. Covid-19 has taught us endless lessons and one lesson it taught me was to never take my traveling for granted. It is a gift, a pleasure, and a luxury that many cannot afford. I am quite blessed and grateful that it is wrapped in the nuances of my job.
In one day, I climbed the rustic cobblestones of Istanbul in search of the greatest colors and drank Turkish tea while snacking on Turkish delight. I sketched on the saffron-scented corners of the grand bazaar and reviewed the collection with the design team while lounging on gorgeous Turkish pillows, taking in the scents of roasted meats. Was that a made-up fantastic story? Nope, that’s me and that is why I love my job in the fashion industry.
All of the above, and working with Chip Bronsky. That guy is the best design partner ever! Besides being quite talented, he deals with my crazy and always keeps me laughing, even in the worst of times. Cheers Chip!
I’m a true & true LA Girl. Yes, I grew up overseas but I spent every summer vacation in LA to stay with my father’s side of the family. They are 2nd generation Mexican-Americans.
My favorite part of LA is that the city is always alive. There is always something to do and somewhere to go. Do you want to go play dodgeball dressed as a princess? Guess what, there’s a group doing just that. You want to eat a pancake that is wrapped in rice noodles and deep-fried then topped with maple glazed veggies and bacon? Well, I know the name of the restaurant. Where else can you watch an outdoor movie while sitting next to Charlie Chaplin’s & Marilyn Monroe’s grave?
LA is full of the greatest pleasures, adventures, novelties, and mysteries. I love LA.
Ok, so I am biased because I love all of the sneakers I design. Some sneakers may be prettier than others, but I love them all the same. So I like to spend valuable time with each and every one of them.
At this moment, the PLAY in Rainbow Tie-dye & the MARLEY in Latte Spots have been stealing all my attention… those spoiled kids.
The advice I would give is the same I would give to my children when asked the question, “what should I do as a career?”
I would say do what you love. When you do what you love, you never work a day in your life. When I started in shoe design, I really just started playing. Being a designer is more of a mental battle than anything. You have to keep innovating & challenging yourself to be better, work smarter and be somewhat of a foreseer. To see the future of fashion because that is where we live and breathe.
Have confidence in yourself and the work you put forth, because when you falter in your confidence, then your team does too. So, don’t let that happen!
So, if you love to design, love fashion, and love challenges this is the field for you. Do not give up on your dreams, ever, even when your path seems a bit discouraging. You have one life to live – there is no repeat or rewind button – so go out there and live your best life.
Metaphysical teachings.
Oh, this is a long story, so I’ll make it short. I’m a third culture kid. Being an American growing up with a Mexican-American father and a tough-as-nails Thai mother in Saudi Arabia was definitely life-defining. So, my formative school defining years was going to an international school in the desert in the richest country in the world. How has that shaped me? Well, I’m crazy as a bat and that’s how I like it. I think my crazy mixed up life experiences has made me more compassionate and considerate to everyone. It’s also allowed me to bring all that crazy creative energy to my art which has made me quite successful. So a little dose of crazy seems to be the key to success these days! I can also make a mean Thai Curry Burrito.
It’s a battle between Egypt & Iceland.
Anthony Bourdain.
When I’m with my 3 children.
Live your life as if you are the superhero in your own movie. Dream big and live bigger and greater than you have ever imagined. Because limitations that are put upon you in life is only an illusion.
When I have a little vodka in my system, I like to pretend I’m in the WWW. My wrestling name is the Thai Tiger.
I learn the most from: My children
I can’t live without: My children
You can find me shopping at: the Pasadena Rose Bowl flea market!
My astrological sign is: Aquarius.
I’m scared of: Ghosts.
The last book I read was: IKIAGI, The Japanese Secret for a Long and Happy Life
Most people would say I’m: Crazy, but talented
I’m currently listening to: Joe Rogan, Bailey Sarian & The 5th Kind
My style mantra is: Comfort is key.
I feel most comfortable: In my sweats…all day, every day.
“Chancho! Give me some sweats!” Nacho Libre
When I woke up today I felt: Awesome.
Most people don’t know: Arabic.
I feel the best when: I’m in my design element and I happen to have neon pink eyeshadow on.
Thank you, Jannie! We’ll catch up with you soon.
Fall sneakers are back and better than ever!
Once again, we are FALLING in love with our fall sneakers! This season, our designers have gone above and beyond to create some awesome new styles, prints, and colors. We know you will LOVE them all season long.
Kayla in Tortoise Shell Hipster
The Kayla high-top sneaker features a pre-distressed canvas upper with multi-buckle detailing at the ankle, as well as an inside zipper for easy on/easy off. Don’t forget the cushioned footbed for all-day comfort!
Memphis in Red Buffalo Check
Memphis is a high-top sneaker featuring a pre-distressed upper, combined with a faux fur ankle cuff. Combined with a strap and buckle detail, the branded eyelets, and the cushioned footbed, Memphis is sure to keep you cozy.
Mamba in Grey Camouflage
Take your sneaker collection to new heights with Mamba, a slip-on sneaker with a hidden wedge. Comfortable and lightweight, you can stand a head above the rest in these must-have sneakers. Other features include a distressed canvas upper, elastic at the vamp, a cushioned insole, and branded hardware.
You can be playful this autumn in Blowfish Malibu’s hottest sneaker, Play. This style is inspired by laid-back California and features a pre-distressed, unlaced look with elastic inside for easy on and off. Everyone will be able to spot that these are Blowfish Malibu with our signature branded eyelets! Play is perfect for all of your casual fall looks.
Fruit in Sunrise Smoke
Freshly picked for autumn; Fruit by Blowfish Malibu. This low-rise sneaker features a pre-distressed upper with top-stitching, terry cloth lining, slip-on entry, decorative laces, and decorative zipper. Not to mention the ultra-comfortable super foam insole. Pair these with a denim jacket for a California-cool look.
Marley in Brown Calabasas
Slide into Blowfish Malibu’s Marley. This sneaker features a canvas upper with elastic on the vamp for easy off/on. Marley also features an upper with distressed edges and contrast stitching. Pair these with your favorite distressed boyfriend jeans this fall!
Koala in Grey 2Tone Flannel
The Koala high-top sneaker features a pre-distressed canvas upper with an elastic detailing at the ankle, as well as an inside zipper for easy on/easy off. Don’t forget the cushioned footbed for all-day comfort!
Show us how you are wearing your Blowfish Malibu Fall sneakers for a chance to be featured! Tag us @blowfishmalibu on Instagram.
Follow us on Instagram and check out more stories on the Journal.
We’re super excited to share some Behind the Scenes from our Fall / Winter 2020 Kids photoshoot!
We took a slightly different direction this season and decided to shoot in a studio to tell our fall and winter kids stories. It was the first time we met with our awesome crew since Covid-19 so we took all of the necessary precautions. Our aim was to create some fun looks for the rest of the year while staying safe. We wore masks, took the crew’s temperature, and had a maximum capacity of the crew who were allowed in the studio.
We are so excited to share with you our photographer’s images! Plus, we had a separate team creating fun video content to help bring our vision to life! (Scroll to the bottom to see the video!)
Be sure to check out our Kids Instagram to see the final product! And check back on the website in a few weeks to view all our new products!
For a complete look at the behind the scenes, check out the video here!
Follow Blowfish Malibu on Instagram and check out more stories on the Journal.
Get to know one of our Customer Service Reps at Blowfish Malibu, Aaron Ware.
Thanks for taking the time to meet with us, Aaron! We’re excited to learn more about your role at Blowfish Malibu, what inspires you, and what excites you about the future with the brand.
I work in Sales and Customer Service. I work alongside sales rep Henry Colominas, who is responsible for the southeast region of the United States. I am responsible for placing orders and making sure orders are shipped in a timely manner. In addition to working with Henry, I take phone calls from customers. Customers will call in regards to placing an order and asking for line sheets with product information. Consumers will call in regards to stores in their area that carry our brand, and they often ask me what styles do I recommend. The most interesting part of working in Sales/Customer Service is seeing the different trends and styles for each region. Customers that live in the northern region of the US typically call for boots, whereas consumers in the southern region are all about sneakers and sandals.
I previously worked at K-Swiss, in the same role.
I got started with Blowfish Malibu by a recommendation from my good friend Allie Woerner, who is a member of the Marketing team. She thought I would be a perfect fit for the Blowfish family.
What I like most about working in the fashion industry is seeing the different trends in each region of the country. Also, women are very unique and versatile when it comes to putting an outfit together.
Working the Atlanta Market Show in Atlanta, GA. I really enjoy this show because it allows me to meet our customers in person, and put a name-to-face. The show also puts in perspective how successful we have been as a brand for the past 4-5 years. Our booth at the show is consistently filled with people trying to place orders, and new customers wanting Blowfish product in their boutiques.
My two favorite things about LA are the beautiful weather and the different types of restaurants. How can you hate living in a city where the average temperature is 72 degrees? The great weather allows us to enjoy outdoor activities with friends and family. I’m biased, but I believe that LA is the food capital of America. If you wanted, you could eat at a different type of restaurant for 365 days.
The Play sneaker in Red Buffalo Check. It’s a sneaker that you can wear year-round.
My advice would be to make sure you are passionate about your career. At the end of the day, your happiness should be the most important.
Collecting tennis shoes. In particular, Air Jordan’s.
I’m born and raised in LA. It has shaped me by being around different types of cultures, ethnicities, and meeting new people.
Istanbul, Turkey, Izmir, Turkey, and Milan, Italy.
Vin Scully & Chick Hearn.
When I am able to help others in any capacity.
Transparency is key!
Two fun facts: I was the first baby born in Gardena, CA in the 1990s (birthday is on January 1, 1990 😊).
I learn the most from: Reading books and newspaper articles. I’m a sucker for learning new information on a daily basis.
I can’t live without: My television. I can watch sports & Netflix ALL DAY!
You can find me shopping at: any of the secondhand, vintage streetwear stores in the Melrose/Fairfax area of LA.
My astrological sign is: Capricorn.
I’m scared of: Strangely enough, I am not afraid of anything.
The last book I read was: Unscripted: The Unpredictable Moments That Make Life Extraordinary, by Ernie Johnson.
Most people would say I’m: Laid-back, easy-going, social, fun to be around.
I’m currently listening to: Drake, Kendrick Lamar & Jay-Z are always my go-to’s.
My style mantra is: A vintage sports or music t-shirt from the 80’s/90’s, jeans & a pair of Jordan’s or Vans.
I feel most comfortable: relaxing on the beach and exercising.
When I woke up today I felt: happy to be alive, because tomorrow is not promised.
Most people don’t know: I attended George Washington University and played basketball there from 2008-2012.
I feel the best when: I’m hanging out with family and friends.
Thank you, Aaron! We’ll catch up with you soon.
