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ROAD TRIP SERIES: BLOWFISH MALIBU X SOLES OF SAVANNAH

We headed back on the road with our Road Trip Series, this time hitting up Soles of Savannah in Savannah, Tennessee!

Guest were invited to join at the boutique and shop Blowfish Malibu, with a chance to win big. Everyone who purchased a pair of Blowfish Malibu received a branded tote bag, and every purchase made throughout the day was entered to win a $200 gift card to shop for the holidays!

Cindy Haffly, from Soles of Savannah, writes: “Soles was thrilled to be included in the Blowfish Mailbu Road Trip Series This November!  We hosted the event for only 1 day on our store anniversary and everyone had a blast!!  Blowfish did an amazing job with the signage and advertising materials.  Everything came to us in a timely manner and looked very professional.  Our customers loved the tote bags and were very excited about the drawing for the $200 gift card.  As a result, we sold the most Blowfish brand we’ve ever sold in a single day.  Thank you, Blowfish for including Soles of Savannah in this event!!  You helped our business, but more importantly strengthened the Blowfish brand loyalty in our town!!”

Head over to their adorable boutique, Soles of Savannah, located at: 60 Brazelton St, Savannah, TN 38372

Scroll through for some images from the event!


Follow our road trip and perhaps we’ll pop into your city next!

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

Blowfish Malibu Spotlight: Jannie Denney

Get to know one of our brilliant Designers at Blowfish Malibu, Jannie Denney.

Thanks for taking the time to meet with us, Jannie! We’re excited to learn more about your role at Blowfish Malibu, what inspires you, and what excites you about the future with the brand.

Tell us about your role at Blowfish Malibu:

Officially, I am the Design Director & Senior Designer of Active Lifestyle Footwear. Unofficially, if you ask my fellow designer Chip Bronsky, I am the Madhatter at Blowfish. What does a design director do you ask? Well, that means I make the sneaker collection come to life.

Simply put, the narrative is as follows: contemplation+conception+ creative brainstorming, design, development and then sales. I like to relate it to the likeness of a badass chef (in this case, I’m a badass sneakerhead/designer) in the sense that I come up with the theme of the meal, set out to source and create the ingredients. I mix it all up and put out an extraordinary plate to sell and hope the people love it and come back for more.

When did you first become interested in designing?

I am really the definition of a sneakerhead. From ages 5-16, I grew up overseas as an American in Saudi Arabia with an obsession of what defined a “real” American, and one of the defining things to me was “American fashion.” Especially sneakers.  I am also an artist by nature, so I would always reimagine, sketch-up, and design things I would love to wear. To go into the field of a designer, and even narrowing that to the field to sneaker designs, is a dream come true. If you know me from this industry, you know that I have been designing sneakers for a while. So, when I approached Blowfish in 2016 and told them they needed a sneaker assortment, they agreed and welcomed me with open arms. It’s been a frenzied fashion rollercoaster ride since then!

What did you do previously before joining the Blowfish Malibu team?

Oh, my…. just about everything and anything. My career follies are one for the books! I started my career in fashion, so I did everything from working as a stylist for MTV videos to designing for Forever 21 to being a graphic designer and – perhaps most importantly – waited tables! Everyone in the world should have to wait tables!  Whenever someone asks me how I became a good public speaker I tell them, “waiting tables, my friend.” You get a really well-rounded life education on some of the best career skills needed to be successful in this world such as public speaking, selling, multitasking, “reading a room” and learning to put a smile on when you feel like tongue lashing someone.

With that being said, I started sketching for Candies & Esprit kids back in 1998-2000. From there I moved on to BBC International in Boca Raton and left in 2004 with brands such as Marvel, Everlast, Steve Madden, and Director of Airwalk under my belt. The next step was flying back home to LA in 2004 to work for Rocketdog as a Senior Designer with Stephen Hoyt as my creative director to help start their sneaker program. When Stephen left to start Blowfish in 2006, I became creative director and lead designer for Rocketdog until 2009, which was to become one of the milestones in my footwear career. I then moved to Zigi to become their marketing director and created the brand Rock & Candy for them. Again, another challenging and exciting milestone in my career path.

I took my passion for eco-conscious & sustainable projects to a new level in 2012 when I started my own lifestyle brand Tigerbear Republik, a brand that had a mission to F.I.G.H.T.= Feed, Inspire, Give, Help & Teach. The products would help the world without hurting it.  The brand was voted by Whoopi Goldberg on The View to be in the top 5 best brands to give as a gift in 2015. It was a surreal dream when I got to see both Hugh Jackman and Whoopi rocking my shoes on the show! After giving birth to my daughter Ara in 2015, I decided to take a step back from running around the world for my own brand and decided to just do it for Blowfish Malibu in 2016, partnering with my former creative director and one of my mentors, Stephen Hoyt.

It has been a challenging and thoroughly rewarding journey doing what I do best – SNEAKERS!

What do you like most about working in the fashion industry?

Honestly, I love to travel the world, and working in fashion allows me this privilege. I love immersing myself into different cultures, foods, smells, history, art… literally everything.  Covid-19 has taught us endless lessons and one lesson it taught me was to never take my traveling for granted. It is a gift, a pleasure, and a luxury that many cannot afford. I am quite blessed and grateful that it is wrapped in the nuances of my job.

In one day, I climbed the rustic cobblestones of Istanbul in search of the greatest colors and drank Turkish tea while snacking on Turkish delight. I sketched on the saffron-scented corners of the grand bazaar and reviewed the collection with the design team while lounging on gorgeous Turkish pillows, taking in the scents of roasted meats. Was that a made-up fantastic story? Nope, that’s me and that is why I love my job in the fashion industry.

What’s your favorite part of your job?

All of the above, and working with Chip Bronsky. That guy is the best design partner ever! Besides being quite talented, he deals with my crazy and always keeps me laughing, even in the worst of times. Cheers Chip!

The Blowfish Malibu offices are in LA. What’s your favorite thing about the city?

I’m a true & true LA Girl. Yes, I grew up overseas but I spent every summer vacation in LA to stay with my father’s side of the family. They are 2nd generation Mexican-Americans.

My favorite part of LA is that the city is always alive. There is always something to do and somewhere to go. Do you want to go play dodgeball dressed as a princess? Guess what, there’s a group doing just that. You want to eat a pancake that is wrapped in rice noodles and deep-fried then topped with maple glazed veggies and bacon? Well, I know the name of the restaurant. Where else can you watch an outdoor movie while sitting next to Charlie Chaplin’s & Marilyn Monroe’s grave?

LA is full of the greatest pleasures, adventures, novelties, and mysteries. I love LA.

Which is your favorite pair of Blowfish Malibu shoes?

Ok, so I am biased because I love all of the sneakers I design. Some sneakers may be prettier than others, but I love them all the same. So I like to spend valuable time with each and every one of them.

At this moment, the PLAY in Rainbow Tie-dye & the MARLEY in Latte Spots have been stealing all my attention… those spoiled kids.

What advice would you have for someone who’s trying to pursue the same career as you?

The advice I would give is the same I would give to my children when asked the question, “what should I do as a career?”

I would say do what you love. When you do what you love, you never work a day in your life. When I started in shoe design, I really just started playing. Being a designer is more of a mental battle than anything. You have to keep innovating & challenging yourself to be better, work smarter and be somewhat of a foreseer. To see the future of fashion because that is where we live and breathe.

Have confidence in yourself and the work you put forth, because when you falter in your confidence, then your team does too. So, don’t let that happen!

So, if you love to design, love fashion, and love challenges this is the field for you. Do not give up on your dreams, ever, even when your path seems a bit discouraging. You have one life to live – there is no repeat or rewind button – so go out there and live your best life.

JUST FOR FUN

What was the last thing you were obsessed with?

Metaphysical teachings.

Where are you from and how has that shaped you?

Oh, this is a long story, so I’ll make it short. I’m a third culture kid. Being an American growing up with a Mexican-American father and a tough-as-nails Thai mother in Saudi Arabia was definitely life-defining. So, my formative school defining years was going to an international school in the desert in the richest country in the world. How has that shaped me? Well, I’m crazy as a bat and that’s how I like it. I think my crazy mixed up life experiences has made me more compassionate and considerate to everyone. It’s also allowed me to bring all that crazy creative energy to my art which has made me quite successful. So a little dose of crazy seems to be the key to success these days! I can also make a mean Thai Curry Burrito.

What’s your dream travel destination?

It’s a battle between Egypt & Iceland.

If you could have lunch with anyone, living or dead, who would it be?

Anthony Bourdain.

When do you feel best about yourself?

When I’m with my 3 children.

What’s your personal motto?

Live your life as if you are the superhero in your own movie. Dream big and live bigger and greater than you have ever imagined. Because limitations that are put upon you in life is only an illusion.

What’s a fun fact about you most people don’t know?

When I have a little vodka in my system, I like to pretend I’m in the WWW. My wrestling name is the Thai Tiger.

FILL IN THE BLANK!

I learn the most from: My children
I can’t live without: My children
You can find me shopping at: the Pasadena Rose Bowl flea market!
My astrological sign is: Aquarius.
I’m scared of: Ghosts.
The last book I read was: IKIAGI, The Japanese Secret for a Long and Happy Life
Most people would say I’m: Crazy, but talented
I’m currently listening to: Joe Rogan, Bailey Sarian & The 5th Kind
My style mantra is: Comfort is key.
I feel most comfortable: In my sweats…all day, every day.

“Chancho! Give me some sweats!” Nacho Libre

When I woke up today I felt: Awesome.
Most people don’t know: Arabic.
I feel the best when: I’m in my design element and I happen to have neon pink eyeshadow on.

Thank you, Jannie! We’ll catch up with you soon.

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

Back to School with Blowfish Malibu

It’s absolutely WILD to think that our kids are already headed back to school for yet another school year. Seriously, where has this year gone?

Even though the school year looks very different in 2020, your little one can still get an A+ in style. (Even if she’s studying virtually at home.) This season features some of the cutest prints – from plaid and animal print to tie-dye and floral. We’re confident your little learner will find something to fall in love with! Plus, our shoes are always maxed out in comfort so she can play for days.

So, scroll through for some major style inspiration for back to school, and shop all kids products (and more!), available now via Zappos.

Check it out:


back to school

back to school

back to school

back to school

back to school

back to school

back to school

Shop all of our available Kids styles at Zappos!

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

Behind the Scenes: FW20 Kids Photoshoot

We’re super excited to share some Behind the Scenes from our Fall  / Winter 2020 Kids photoshoot! 

We took a slightly different direction this season and decided to shoot in a studio to tell our fall and winter kids stories. It was the first time we met with our awesome crew since Covid-19 so we took all of the necessary precautions. Our aim was to create some fun looks for the rest of the year while staying safe. We wore masks, took the crew’s temperature, and had a maximum capacity of the crew who were allowed in the studio.

We are so excited to share with you our photographer’s images! Plus, we had a separate team creating fun video content to help bring our vision to life! (Scroll to the bottom to see the video!)

Check out some fun behind the scenes below.

Be sure to check out our Kids Instagram to see the final product! And check back on the website in a few weeks to view all our new products!

Here’s a sneak peek:

kids photoshoot

kids photoshoot

kids photoshoot

For a complete look at the behind the scenes, check out the video here!

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

Introducing Rioo: The Perfect Kids Summer Shoe

Introducing Rioo, the shoe your little fashionista will love wearing all summer. 

Can you believe that we’re already smack dab in the middle of summer? And even though it doesn’t feel like a totally normal summer, we’re still finding every excuse to get outside and enjoy the sunshine. Safely, of course!

Enter Rioo, the newest Kids style for Spring/Summer 2020. Rioo is an ultra-lightweight, water-resistant shoe that’s perfect for all of your little lady’s outdoor activities. They are hand-washable so she can wear them to her heart’s content – and you don’t have to worry about another pair of grass-stained shoes! After a quick washing, they’ll still look like new the next day. Plus, they come in a few super adorable and colorful prints.

Rioo is available now for both Kids and Toddlers. Shop through our Kids retailers.

So, scroll through to see some of the cutest lil ladies rocking Rioo this season!


rioo

Photo by @haileyglamkid

rioo

By @mia.grac

Photo by @_ellamae_cheer08

rioo

By @ms.ayanna.marie

rioo

Photo by @lovebrielle19

rioo

By @wenlyortiz

Photo by @2littlesunshinebabes

rioo

By @lovebrielle19

Photo by @abigailemcheers

rioo

By @mini_girl_boss

rioo

Photo by @mystylemuse

By @traci.merino

rioo

Photo by @ms.ayanna.marie

By @izzynell2626

Photo by @stylish_marjorie

rioo

By @mystylemuse

rioo

Photo by @traci.merino

By @abigailemcheers

Which fun print can you see your little love wearing this summer?

In addition, don’t forget to follow Blowfish Malibu on Instagram and check out more stories on the Journal.

Pride Month: Introducing a Special Edition Sneaker

We are celebrating Pride Month by releasing a special edition sneaker!

Across the globe, June is widely celebrated as Pride Month. It is a chance to honor the powerful, progressive, and positive impact that the LGBTQ community has around the world. It is also an opportunity to take a significant stance against discrimination and social stigmas. Pride Month is about positivity and often celebrated by parades, rallies, community events, special merchandise, and other festivities.

To celebrate the wonderful occasion this month, we launched a special edition Marley sneaker. This social sneaker proudly boasts colorful rainbow detailing on the shoe and throughout the insole. As always, the Marley sneaker continues to be one of the most comfortable and easy-to-wear shoes so you can confidently (and comfortably) celebrate all day. Marley features contrast rainbow stitching and a canvas upper with elastic on the vamp for easy off/on so you can effortlessly kick them off when you get home.

Whether you are honoring yourself, your friends, or your loved ones this month, check out our special edition Marley sneaker. They are undoubtedly a pair of shoes you can be proud to wear.

Shop the sneaker on DSW here.

How are you planning on celebrating Pride Month? Tag us on Instagram celebrating Pride Month or wearing your Pride Marley sneakers for a chance to be featured!

Follow Blowfish Malibu on Instagram and check out more stories on The Journal.

Sneaker Obsessed: A Roundup of our Favorite Styles for Spring

Three of our favorite sneakers for spring.

Spring is the month to bloom, my friends! I’m sure you are just as excited as I am to welcome spring with open arms. The weather is getting slightly warmer, the sun is out longer, the hills are green, and the flowers are blooming. But those aren’t the only things I’m excited about. It’s the fact that we can now begin to shift our wardrobe from winter to spring! So long, bulky layers. See ya later, beanies. Until next time, sweaters. Because it’s spring now! It’s time to break out those mini dresses and match them with your favorite Blowfish Malibu sneakers.

@theangelajones, @livviedix

Mazaki

For those gals living the active lifestyle, we bring to your attention the Mazaki sneaker. This sneaker is everything you want and more! With a knit upper, decorative contrast laces and a cushioned footbed, Mazaki is a sneaker you’ll be wearing all season long. They also pair nicely with your favorite pair of cut offs and a white tee for a look that is effortlessly Californian. 

@nallelysphotography

Fruit

Freshly picked for spring, and a personal favorite of mine, is the Fruit sneaker. This low-rise sneaker features a pre-distressed upper with top-stitching, terry cloth lining, slip-on entry, decorative laces, and decorative zipper. Not to mention, this baby has an  ultra-comfortable super foam insole. Pair these with just about anything for a cool, laidback look. Hey Blowfish mamas, this sneaker is also available for kids and selective colors for toddlers!

@xoangierich

Munky

Munky is a new style inspired by the laid-back vibes of Southern California. Wear as a sneaker, or push down the back tab with your heel for an easy on/easy off sneaker mule. This the perfect shoe for your early morning errands, yoga classes, and beach walks. You’ll definitely want to get a pair for days that you just want to kick back. 

We’d love to see how much you love your Blowfish Malibu shoes! Tag us @blowfishmalibu and we just might feature your pictures on our page.

Follow Blowfish Malibu on Instagram and check out more stories on The Journal.

How to Wear One Style, Five Ways

How to wear one style five different ways. 

I am a sneaker girl, through and through. No matter the weather, circumstance, or outfit I always find myself reaching for my sneakers. The laceless style, Play, is one of my favorites. Easy to slip on, super comfortable and beyond versatile, these shoes make getting dressed a breeze. Last week I decided to wear these cuties every day, Monday through Friday. Though I knew I would love wearing comfortable sneakers all week, I was surprised at how easy it was to style.

Take a look at how I styled the Play sneakers five different ways.

Monday: Play sneakers with long sleeve striped dress.

I love a casual dress, especially on a Monday morning. Mondays are tough as it is, so getting dressed shouldn’t be. Just throw on a casual dress, slip on your sneakers and you’re out the door!

Tuesday: Play sneakers with black denim, black sweater, and oversized jacket.

I love an all-black look with white sneakers. This style is fresh, city-friendly, and totally effortless. Next time you plan on wearing all black, modernize your look with white sneakers. It’s very rock ‘n roll… a la Patti Smith.

Wednesday: Play sneakers with distressed Levi’s and simple black long sleeve top.

Where are my fellow dog moms at? I love this easy-to-wear, classic look for a day running errands and hanging with my pup, Ruby. This style is honestly so simple to pull off. Plus the top can be swapped for a vintage graphic tee, classic white tee, or even a crispy white button-down. Mark this look “Ruby-approved.”

Thursday: Play sneakers with a ’90s vintage dress.

I am a huge fan of vintage fashion, especially when it nods to the early ’90s. Layer a sundress with a long (or short) sleeve top to bring the look to another level. Add a casual sneaker like Play to top it all off.

Friday: Play sneakers with distressed Levi’s, chunky sweater, and beret.

End the week with a comfy and cozy look like the one pictured above. To keep it casual and oh-so-California, slip on your Play sneakers for an effortless, beach-y look.

Are you a sneaker girl too? How do you like to style your favorite pair?

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

New Year, New Shoes

New year, new you. Err… I mean, new shoes! 

2019 is just around the corner, and what better way to kick off a new year than with some fresh footwear? Here are some of our top picks to help you put your best foot forward in 2019!

Vianna

We’re massive fans of this Western inspired bootie. Partner them with your favorite pair of denim and a leather jacket for a look that’s easy and effortless this January.

Koto SHR

We’re heading into the most rainy part of the year, so it’s essential that you have the gear to keep you cozy and warm while the weather outside is dismal. Koto SHR is a water-resistant shearling lined sneaker that will keep you both comfortable and dry at the same time.

Rider

Rider is hands down one of our favorite pairs of boots this season. Chunky, yet on-trend, Rider is the kind of boot that can go with everything in your closet. Whether you pair them with leggings or your trusted pair of skinny jeans, round out the look with a vintage tee and oversized sweater.

Batik

We’re ALL about adding a little bit of height to your every day look, which is why Batik is a no-brainer when it comes to ankle booties. A low profile silhouette with a wedge heel to give your outfit a boost, Batik can easily be worn day or night in 2019.

Playwire

The weather may be gloomy, but that doesn’t mean your outfit has to be. Enter Playwire: a metallic take on our favorite Play sneaker, which will help you stand out from the crowd. Pair with an all black ensemble to really let your shoes do the talking.

Mondo

Mondo is easily one of our favorite sneakers for day-to-day running around, so it’s no surprise that these made our list of must-haves for the new year. Both comfortable and functional, these are a stylish additional to any girl’s wardrobe.

Viejo

A high boot is essential for any cold weather season, and Viejo is a spectacular choice for any look. Highly reviewed by everyone who wears it, Viejo will help you ride into the warmer months with ease.

Marley

Marley will forever be our go-to sneaker, and we are obsessed with this winter floral pattern for the season. The weather outside may be dreary, but that doesn’t mean your outfit needs to be!

Which new shoe is your favorite! Let us know by tagging us on Instagram!

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

Blowfish Malibu Style We Can’t Get Enough Of!

New year, fresh looks. Inspiring style brought to you by some of our favorite Blowfish Malibu babes. 

The majority of us use a new year to reflect on the past. Some people may choose to create resolutions and set goals, while others may use this time to simply be inspired.  A new year presents us a clean slate and in turn gives us hope for the future. Out with the old, in with the new, right? These newly set intentions and thoughts weave through various parts of our lives;  from health and wellness, to financial resolutions, travel goals, and style. Because we are fashion-obsessed (duh), this week we’re looking for inspiring, new ways to update our wardrobe for the new year. With every new season, we rely on some of our favorite Blowfish Malibu babes who rock their looks (and their Blowfish Malibu kicks) to encourage fun change.

This means we’re headed to IG to hunt down fresh looks to inspire and revamp our style.

Find inspiration below!

Love Island’s adorable @lauraloucrane is rocking her Ralo boot, available at Office Shoes in Europe. We love how she paired these boots with a leather jacket and vintage tee.

@theangelajones lovessss her Mondo sneakers and wears them while running around Los Angeles any chance she gets. We are totally feeling the camo jacket paired with denim cut-offs. Plus, that high ponytail is killing it.

We don’t think we’ll ever get over the Bungalow sandal (a year-round favorite, if you ask us!), and @lularoeashelymickelson is rocking hers like summer never ended! PS. how amazing is that floral duster!?

@ashleerosehartley is one of the cutest girls on the ‘gram. It’s no surprise we can’t get over how well she styled one of our classic styles: Balla.

We’ve got a massive crush on @jeskenyon and can’t get over how well she styled our beloved Play sneaker. Can we get this outfit for ourselves, ASAP? LOVE the long sweater and sneaker combo.

Comfort + casual + effortless + modern = the perfect look. We love how @jasinez paired her adorable grey slip-on’s with cute denim trousers and an on-trend mustard sweater!

@theclumsytraveler is a great friend to the brand, and she effortlessly rocks our favorite shoes throughout the year. Check her out on the Santa Monica pier in a pair of on-trend neutral booties! They look perfect with her cuffed boyfriend jeans and casual, yet feminine, white tee.

@vanessa_la_blanche is making us feel “50 shades of jealous” with this fresh, winter-approved ensemble. We need grey booties ASAP.

We don’t know what we love more: @jeskenyon in her comfy Play sneakers this season or that yummy latte she’s drinking!

Feeling inspired? Which looks would you rock this year?

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

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