We’re excited to FINALLY be able to share some of the Behind the Scenes content from our 4Earth campaign photoshoot. (Which took place last OCTOBER!)
In a downtown Los Angeles studio, we got together with our go-to stylist, make-up artist, and videographer to create fabulous images for the new 4Earth campaign. What’s 4Earth, you ask? 4Earth collection is a new line of some of our most iconic styles with one major change: the uppers are composed of recycled plastic. This is just the beginning for us, and going forward, we promise to do our best to ensure Blowfish Malibu shoes are good for the planet, and good for your soul.
We don’t typically do indoor studio work. Usually, we prefer natural-looking photos shot outside at various Southern California locations. But for this campaign, we knew we wanted a very specific look and feel for the imagery. We loved a solid, bright-colored background, which showed off the fresh shoe styles and California inspired outfits.
While our photographer was shooting looks, a separate team was working on creating some fun stop motion videos, which will be used on our social media pages during the campaign. (So keep your eyes out!)
Fun Fact: we drank water from the plastic bottles we used on set for the full week before the shoot (and on set), and all of the plastic bottles used for this shoot were recycled!