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Introducing our über-fave sneaker, Play, in an all new color!
There are many things to be excited about as we inch closer to spring. Personally, I can’t wait to order my coffees iced and house freshly cut flowers on my kitchen table. I am looking forward to slowly perusing farmer’s markets and shutting down my heater for the year. But mostly I am excited about new, spring fashion. We are head over heels about the new season at Blowfish Malibu Headquarters, and it’s simply because our spring shoes are out of this world!
One of our best-selling sneakers, Play, is now available in an awesome new color… Welcome to the party, rose gold! It’s pink. It’s sparkly. And it’s laceless! It’s our favorite every day shoe and it’s perfect for LA’s casual spring style.
To celebrate the launch, we are sharing three dynamic ways you can wear the rose gold sneaker this spring and summer…
Cropped light jeans and a striped long sleeved casual tee gives us all the right nautical feels. This look is footloose and fancy free, and a total spring staple!
Feeling Jenny’s super cool spring look? Grab some dark jeans and beanie and you’re going to be rocking the skater girl look in no time. Swap a plain white top for a vintage graphic tee for an edgier look.
If you are heading to a concert or opting for a casual night out, we have a perfect chic look for you. A simple (little) black dress and leather jacket will fancy up your Play sneakers in an instant. Add a cool accessory like a brimmed hat and you’re killing the LBD game.
Shop this shoe on Amazon here or on Zappos here.
We give you a sneak(er) peek into our latest Sneaker photo shoot at the legendary Santa Monica High School.
Nineties inspired grunge, vintage sweatshirts and tees, thrift store finds and laid back vibes. These are just a few of the Fall/Winter 2017 sneaker photo shoot feels. Step behind the scenes to learn more about our latest campaign shoot.
We shot at Santa Monica High School, which sits less than three blocks away from the famous southern California beaches. Enveloped in sunshine and beach breezes, the palm tree-lined SAMO HI (what locals call it) has been home to many different famous athletes, actors, musicians and more. We loved this location because we really wanted to convey the cool California school vibe, and SAMO HI was the perfect choice – I mean, what other schools in the country have year-round outdoor lockers and a beautiful view of the ocean?
Shop the Churro Shoe.
Staying true to our brand name, we focused our styling on the “Malibu” girl. This girl’s style is easy-going and relaxed. She is effortlessly cool so retro revival styling was key. Think short floral dresses, ripped jeans paired with a cropped hoodies, and plaid tops with high waisted denim with raw edge hems.
Shop the Play Shoe.
When we scouted the high school in advance, we made sure to look for discreet hang out spots – y’know, like where the “cool kids” would go. Santa Monica High School had a ton of them! (Can you spot them in our campaign?) We shot during school hours, which was interesting because in some locations students were present. We had strict instructions not to photograph any of the students, but we did have a ton of girls coming up to us to say how much they loved Blowfish Malibu. Meeting and talking with those gals made our day!
And as always, a big thanks to our amazing photo shoot team. Check out their Instagram accounts below.
Photographer: Derek Wood
Videographer: Andrew Garcia
Hair & Makeup: Suzie Kim
Stylist: Melodi Meadows
Model: Lilla Pryor
Three looks to inspire your Fall styling using your favorite sneakers and denim.
Sneakers and denim go together like tube socks and roller skates. Ketchup and mustard. Peanut butter and jelly. Avocado and toast. And with California Fall in full swing, we are finding ourselves living in our favorite denim and comfiest sneakers.
So we put together three different looks, using our favorite Fall sneakers and coolest denim. Check it out below!
MARLEY
Shop the Marley Sneaker.
Lace-less sneaker, Marley, is one of this season’s Most Valuable Sneakers – its stretchy nature makes it the easiest (and dare we say comfiest?) sneaker of our Fall ’17 collection! So to accompany its laid back style, we paired it with a few of our favorite easy-going pieces like dark jeans and a soft cotton striped tee.
CORA
Shop the Cora Sneaker.
We love a good low-top sneaker. Our new style, Cora, is an easy-going lace up shoe that is getting us in the mood for fall’s dark hues. See it paired with a dark denim ensemble – jeans and a black denim jacket.
MONDO
Shop the Mondo Sneaker.
We’d like to introduce you to another lace-less big hitter of this season’s sneaker lineup. Meet Mondo, the zipped up style that is here to mix up your sneaker collection. True to our California roots, we paired this style with our favorite cutoffs and a black tank.
“One of my favorite details of the style Mondo is the smokey 2-tone finish of the canvas. The style is a very West-Coast-friendly, because it has both the function of cool bootie with attitude and the comfort of a sneaker,” says Mondo designer Jannie.
+Which style is your favorite?
Photos styled by Jenny Garcia and shot by Andrew Garcia.
