X to close search field
Back to Journal
BF Spotlight

Blowfish Malibu Spotlight: Ashley Rodriguez

Get to know Blowfish Malibu Marketing Assistant, Ashley Rodriguez!


Tell us about your position at Blowfish Malibu.

I am the new Marketing Assistant at Blowfish Malibu. I was brought on to help the marketing team with various projects, but my favorites include any in-person events and creating behind the scenes content for TikTok! Recently I have taken over Influencer Marketing for Blowfish Malibu and Blowfish Malibu Kids.

When did you first become interested in marketing?

I first became interested in social media marketing after landing my first internship at 17 as a part of my senior project on social media marketing in the fashion industry. I’ve loved it ever since.

What did you do previously before joining the Blowfish Malibu team?

Before joining the Blowfish Malibu team I was running my own business as an independent lash artist and educator. I started just wanting to do lashes on my friends and family but it quickly turned into more than just a side hustle! I realized I love creating and building a brand so I changed my major from nursing to business administration with a concentration in marketing management.

What creative projects have you been working on that you’re excited about? Can you tell us about them? 

We have a really special launch coming up that I can’t give toooo many details on, but it’s my first big project at Blowfish and I’m super excited to lead the campaign push.

How did you get started with Blowfish Malibu?

One of my goals for 2022 was to join a company that prioritized a healthy work-life balance but that also allowed me to be creative and learn from others on the team. They say when you know, you know! After my first interview with Blowfish I knew I wanted to join the team and luckily I got the offer.

What do you like most about working in the fashion industry?

I love seeing trends come and go. It’s always fun to see the shifts happen in real time.

What’s your favorite part of your job?

Content creation! I love TikTok so now that I get to create them as apart of my job is amazing for me.

The Blowfish Malibu offices are in LA. What’s your favorite thing about the city?

I love LA and this will always be home! My favorite thing about LA is that there’s always something to do or a new restaurant to go and try.

Which is your favorite pair of Blowfish Malibu shoes?

The Zelie sandal is such a staple for me! You can never go wrong with square toed sandal.

If you weren’t a marketer, what would you be?

Probably a real estate agent.


What was the last thing you were obsessed with?

Bridgerton on Netflix. (Thanks, Allie.)

Where are you from and how has that shaped you?

I am originally from LA and often find myself feeling so lucky that I was born somewhere that so many people want to live. Just seeing how many opportunities there are in LA from a young age inspired me to explore different paths and always have a strong work ethic in whatever I do so that no matter where I end up, its something I genuinely love.

What’s your dream travel destination?

The Maldives or Singapore.

If you could have lunch with anyone, living or dead, who would it be?

Bad Bunny!

When do you feel best about yourself?

When I wake up early enough to do my entire morning routine without rushing.

What’s your personal motto?

“ What’s meant for you will never miss you.”

What’s a fun fact about you most people don’t know?

I was actually named after a power-ranger by my brother! My name was supposed to be Cindy.



I learn the most from others.
I can’t live without my dog.
You can find me shopping at Amazon, always!
My astrological sign is Taurus.
I’m scared of snakes.
The last book I read was Dark Places.
Most people would say I’m a go-getter.
I’m currently listening to Bad Bunny’s new album.
My style mantra is comfy cozy or super extra, there is no in-between.
I feel most comfortable in a cute matching set.
When I woke up today I felt excited about the sunrise!
I feel the best when I can light a candle after deep cleaning my apartment.

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.