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ROAD TRIP SERIES: BLOWFISH MALIBU X SOLES OF SAVANNAH

We headed back on the road with our Road Trip Series, this time hitting up Soles of Savannah in Savannah, Tennessee!

Guest were invited to join at the boutique and shop Blowfish Malibu, with a chance to win big. Everyone who purchased a pair of Blowfish Malibu received a branded tote bag, and every purchase made throughout the day was entered to win a $200 gift card to shop for the holidays!

Cindy Haffly, from Soles of Savannah, writes: “Soles was thrilled to be included in the Blowfish Mailbu Road Trip Series This November!  We hosted the event for only 1 day on our store anniversary and everyone had a blast!!  Blowfish did an amazing job with the signage and advertising materials.  Everything came to us in a timely manner and looked very professional.  Our customers loved the tote bags and were very excited about the drawing for the $200 gift card.  As a result, we sold the most Blowfish brand we’ve ever sold in a single day.  Thank you, Blowfish for including Soles of Savannah in this event!!  You helped our business, but more importantly strengthened the Blowfish brand loyalty in our town!!”

Head over to their adorable boutique, Soles of Savannah, located at: 60 Brazelton St, Savannah, TN 38372

Scroll through for some images from the event!


Follow our road trip and perhaps we’ll pop into your city next!

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

Blowfish Malibu Spotlight: Jannie Denney

Get to know one of our brilliant Designers at Blowfish Malibu, Jannie Denney.

Thanks for taking the time to meet with us, Jannie! We’re excited to learn more about your role at Blowfish Malibu, what inspires you, and what excites you about the future with the brand.

Tell us about your role at Blowfish Malibu:

Officially, I am the Design Director & Senior Designer of Active Lifestyle Footwear. Unofficially, if you ask my fellow designer Chip Bronsky, I am the Madhatter at Blowfish. What does a design director do you ask? Well, that means I make the sneaker collection come to life.

Simply put, the narrative is as follows: contemplation+conception+ creative brainstorming, design, development and then sales. I like to relate it to the likeness of a badass chef (in this case, I’m a badass sneakerhead/designer) in the sense that I come up with the theme of the meal, set out to source and create the ingredients. I mix it all up and put out an extraordinary plate to sell and hope the people love it and come back for more.

When did you first become interested in designing?

I am really the definition of a sneakerhead. From ages 5-16, I grew up overseas as an American in Saudi Arabia with an obsession of what defined a “real” American, and one of the defining things to me was “American fashion.” Especially sneakers.  I am also an artist by nature, so I would always reimagine, sketch-up, and design things I would love to wear. To go into the field of a designer, and even narrowing that to the field to sneaker designs, is a dream come true. If you know me from this industry, you know that I have been designing sneakers for a while. So, when I approached Blowfish in 2016 and told them they needed a sneaker assortment, they agreed and welcomed me with open arms. It’s been a frenzied fashion rollercoaster ride since then!

What did you do previously before joining the Blowfish Malibu team?

Oh, my…. just about everything and anything. My career follies are one for the books! I started my career in fashion, so I did everything from working as a stylist for MTV videos to designing for Forever 21 to being a graphic designer and – perhaps most importantly – waited tables! Everyone in the world should have to wait tables!  Whenever someone asks me how I became a good public speaker I tell them, “waiting tables, my friend.” You get a really well-rounded life education on some of the best career skills needed to be successful in this world such as public speaking, selling, multitasking, “reading a room” and learning to put a smile on when you feel like tongue lashing someone.

With that being said, I started sketching for Candies & Esprit kids back in 1998-2000. From there I moved on to BBC International in Boca Raton and left in 2004 with brands such as Marvel, Everlast, Steve Madden, and Director of Airwalk under my belt. The next step was flying back home to LA in 2004 to work for Rocketdog as a Senior Designer with Stephen Hoyt as my creative director to help start their sneaker program. When Stephen left to start Blowfish in 2006, I became creative director and lead designer for Rocketdog until 2009, which was to become one of the milestones in my footwear career. I then moved to Zigi to become their marketing director and created the brand Rock & Candy for them. Again, another challenging and exciting milestone in my career path.

I took my passion for eco-conscious & sustainable projects to a new level in 2012 when I started my own lifestyle brand Tigerbear Republik, a brand that had a mission to F.I.G.H.T.= Feed, Inspire, Give, Help & Teach. The products would help the world without hurting it.  The brand was voted by Whoopi Goldberg on The View to be in the top 5 best brands to give as a gift in 2015. It was a surreal dream when I got to see both Hugh Jackman and Whoopi rocking my shoes on the show! After giving birth to my daughter Ara in 2015, I decided to take a step back from running around the world for my own brand and decided to just do it for Blowfish Malibu in 2016, partnering with my former creative director and one of my mentors, Stephen Hoyt.

It has been a challenging and thoroughly rewarding journey doing what I do best – SNEAKERS!

What do you like most about working in the fashion industry?

Honestly, I love to travel the world, and working in fashion allows me this privilege. I love immersing myself into different cultures, foods, smells, history, art… literally everything.  Covid-19 has taught us endless lessons and one lesson it taught me was to never take my traveling for granted. It is a gift, a pleasure, and a luxury that many cannot afford. I am quite blessed and grateful that it is wrapped in the nuances of my job.

In one day, I climbed the rustic cobblestones of Istanbul in search of the greatest colors and drank Turkish tea while snacking on Turkish delight. I sketched on the saffron-scented corners of the grand bazaar and reviewed the collection with the design team while lounging on gorgeous Turkish pillows, taking in the scents of roasted meats. Was that a made-up fantastic story? Nope, that’s me and that is why I love my job in the fashion industry.

What’s your favorite part of your job?

All of the above, and working with Chip Bronsky. That guy is the best design partner ever! Besides being quite talented, he deals with my crazy and always keeps me laughing, even in the worst of times. Cheers Chip!

The Blowfish Malibu offices are in LA. What’s your favorite thing about the city?

I’m a true & true LA Girl. Yes, I grew up overseas but I spent every summer vacation in LA to stay with my father’s side of the family. They are 2nd generation Mexican-Americans.

My favorite part of LA is that the city is always alive. There is always something to do and somewhere to go. Do you want to go play dodgeball dressed as a princess? Guess what, there’s a group doing just that. You want to eat a pancake that is wrapped in rice noodles and deep-fried then topped with maple glazed veggies and bacon? Well, I know the name of the restaurant. Where else can you watch an outdoor movie while sitting next to Charlie Chaplin’s & Marilyn Monroe’s grave?

LA is full of the greatest pleasures, adventures, novelties, and mysteries. I love LA.

Which is your favorite pair of Blowfish Malibu shoes?

Ok, so I am biased because I love all of the sneakers I design. Some sneakers may be prettier than others, but I love them all the same. So I like to spend valuable time with each and every one of them.

At this moment, the PLAY in Rainbow Tie-dye & the MARLEY in Latte Spots have been stealing all my attention… those spoiled kids.

What advice would you have for someone who’s trying to pursue the same career as you?

The advice I would give is the same I would give to my children when asked the question, “what should I do as a career?”

I would say do what you love. When you do what you love, you never work a day in your life. When I started in shoe design, I really just started playing. Being a designer is more of a mental battle than anything. You have to keep innovating & challenging yourself to be better, work smarter and be somewhat of a foreseer. To see the future of fashion because that is where we live and breathe.

Have confidence in yourself and the work you put forth, because when you falter in your confidence, then your team does too. So, don’t let that happen!

So, if you love to design, love fashion, and love challenges this is the field for you. Do not give up on your dreams, ever, even when your path seems a bit discouraging. You have one life to live – there is no repeat or rewind button – so go out there and live your best life.

JUST FOR FUN

What was the last thing you were obsessed with?

Metaphysical teachings.

Where are you from and how has that shaped you?

Oh, this is a long story, so I’ll make it short. I’m a third culture kid. Being an American growing up with a Mexican-American father and a tough-as-nails Thai mother in Saudi Arabia was definitely life-defining. So, my formative school defining years was going to an international school in the desert in the richest country in the world. How has that shaped me? Well, I’m crazy as a bat and that’s how I like it. I think my crazy mixed up life experiences has made me more compassionate and considerate to everyone. It’s also allowed me to bring all that crazy creative energy to my art which has made me quite successful. So a little dose of crazy seems to be the key to success these days! I can also make a mean Thai Curry Burrito.

What’s your dream travel destination?

It’s a battle between Egypt & Iceland.

If you could have lunch with anyone, living or dead, who would it be?

Anthony Bourdain.

When do you feel best about yourself?

When I’m with my 3 children.

What’s your personal motto?

Live your life as if you are the superhero in your own movie. Dream big and live bigger and greater than you have ever imagined. Because limitations that are put upon you in life is only an illusion.

What’s a fun fact about you most people don’t know?

When I have a little vodka in my system, I like to pretend I’m in the WWW. My wrestling name is the Thai Tiger.

FILL IN THE BLANK!

I learn the most from: My children
I can’t live without: My children
You can find me shopping at: the Pasadena Rose Bowl flea market!
My astrological sign is: Aquarius.
I’m scared of: Ghosts.
The last book I read was: IKIAGI, The Japanese Secret for a Long and Happy Life
Most people would say I’m: Crazy, but talented
I’m currently listening to: Joe Rogan, Bailey Sarian & The 5th Kind
My style mantra is: Comfort is key.
I feel most comfortable: In my sweats…all day, every day.

“Chancho! Give me some sweats!” Nacho Libre

When I woke up today I felt: Awesome.
Most people don’t know: Arabic.
I feel the best when: I’m in my design element and I happen to have neon pink eyeshadow on.

Thank you, Jannie! We’ll catch up with you soon.

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

Rope in Summer Style

We can’t get enough of our rope details. 

Raise your hand if you’re like us and constantly daydreaming of cute outfits you wish you could be wearing during the lockdown. We know summer is definitely different this year, but that doesn’t necessarily mean you have to sacrifice the best part of summer fashion: the shoes.

One of our favorite trends for summer this year is all-things ROPE. We simply can’t get enough. And we’ve thanked our designers endlessly for putting together such a great assortment of rope and espadrille-inspired sandals for the season.

Scroll through for some of our favorite picks.

Which pair would you rock this summer?


The MIRI slide

rope

rope

A comfortable and functional summer slide, the MIRI will become your go-to for the entire season. SHOP NOW. 

The TANNA flatform

rope

Fashion-forward and a bit edgy, the TANNA flatform is perfect for the girl who still wants to showcase her personal style. SHOP NOW. 

The LOVER ROPE wedge

rope

The LOVER ROPE wedge is ultra-feminine and will easily go with any of your summer dresses this season. SHOP NOW. 

The GRANOLA ROPE sandal

rope

Our fan-favorite Granola sandal gets a summer update with the GRANOLA ROPE. We’re obsessed with the jute outsole! SHOP NOW.

The LEIGH mule

rope

The LEIGH mule is our office obsession. All of the gals in the marketing department are obsessed and are finding every and any excuse to wear these this season! SHOP NOW. 


Show us how you are wearing your Blowfish Malibu summer sandals for a chance to be featured! Tag us @blowfishmalibu on Instagram.

Follow us on Instagram and check out more stories on the Journal.

Hot Weather, Hot Style

You know what they say… hot weather, hot style. (Ok, maybe we say that.) 

It’s official. Our favorite season is just around the corner and we 👏 can’t 👏 wait. That said, it’s time to stock up on some fresh summer sandals, so we’ve compiled a list of some of our favorite hot weather picks for you.

Scroll through for some of our fave sandal styles from the Spring/Summer 2020 line:

hot weather

Balla-D, an adorable cutout sandal.

 

hot weather

Miri, a must-have jute slide, inspired by your favorite espadrilles.

 

Lover Rope, one of our favorite platforms with an espadrille twist.  Perfect for hot weather. 

 

hot weather

LeeLee, a spectacularly comfortable mid-height wedge.

 

hot weather

Leigh is our newest obsession, an adorable jute-wrapped slide. We’ll be wearing Leigh all summer. 

 

Tanna, a chunky espadrille wedge to help you reach new heights this season!

 

hot weather

Goya, one of our favorite vegan styles.

 

hot weather

Boss, a sporty, lightweight sandal that you can wear all day long. Even in scorching temps. 

 

hot weather

Granola Rope, our iconic summer sandal, with a fresh update for the season.

 

Blumoon, a canvas sandal that goes with everything in your closet.

 

Hapuku and Helm, two of our best-selling wedge styles each season.

 

hot weather

Besille, a cute woven style that updates every look.

 

We’d love to see how you’re rocking your hot weather style so tag us @blowfishmalibu for a chance to be featured!

Follow us on Instagram and check out more stories on the Journal.

Pride Month: Introducing a Special Edition Sneaker

We are celebrating Pride Month by releasing a special edition sneaker!

Across the globe, June is widely celebrated as Pride Month. It is a chance to honor the powerful, progressive, and positive impact that the LGBTQ community has around the world. It is also an opportunity to take a significant stance against discrimination and social stigmas. Pride Month is about positivity and often celebrated by parades, rallies, community events, special merchandise, and other festivities.

To celebrate the wonderful occasion this month, we launched a special edition Marley sneaker. This social sneaker proudly boasts colorful rainbow detailing on the shoe and throughout the insole. As always, the Marley sneaker continues to be one of the most comfortable and easy-to-wear shoes so you can confidently (and comfortably) celebrate all day. Marley features contrast rainbow stitching and a canvas upper with elastic on the vamp for easy off/on so you can effortlessly kick them off when you get home.

Whether you are honoring yourself, your friends, or your loved ones this month, check out our special edition Marley sneaker. They are undoubtedly a pair of shoes you can be proud to wear.

Shop the sneaker on DSW here.

How are you planning on celebrating Pride Month? Tag us on Instagram celebrating Pride Month or wearing your Pride Marley sneakers for a chance to be featured!

Follow Blowfish Malibu on Instagram and check out more stories on The Journal.

New Year, New Shoes

New year, new you. Err… I mean, new shoes! 

2019 is just around the corner, and what better way to kick off a new year than with some fresh footwear? Here are some of our top picks to help you put your best foot forward in 2019!

Vianna

We’re massive fans of this Western inspired bootie. Partner them with your favorite pair of denim and a leather jacket for a look that’s easy and effortless this January.

Koto SHR

We’re heading into the most rainy part of the year, so it’s essential that you have the gear to keep you cozy and warm while the weather outside is dismal. Koto SHR is a water-resistant shearling lined sneaker that will keep you both comfortable and dry at the same time.

Rider

Rider is hands down one of our favorite pairs of boots this season. Chunky, yet on-trend, Rider is the kind of boot that can go with everything in your closet. Whether you pair them with leggings or your trusted pair of skinny jeans, round out the look with a vintage tee and oversized sweater.

Batik

We’re ALL about adding a little bit of height to your every day look, which is why Batik is a no-brainer when it comes to ankle booties. A low profile silhouette with a wedge heel to give your outfit a boost, Batik can easily be worn day or night in 2019.

Playwire

The weather may be gloomy, but that doesn’t mean your outfit has to be. Enter Playwire: a metallic take on our favorite Play sneaker, which will help you stand out from the crowd. Pair with an all black ensemble to really let your shoes do the talking.

Mondo

Mondo is easily one of our favorite sneakers for day-to-day running around, so it’s no surprise that these made our list of must-haves for the new year. Both comfortable and functional, these are a stylish additional to any girl’s wardrobe.

Viejo

A high boot is essential for any cold weather season, and Viejo is a spectacular choice for any look. Highly reviewed by everyone who wears it, Viejo will help you ride into the warmer months with ease.

Marley

Marley will forever be our go-to sneaker, and we are obsessed with this winter floral pattern for the season. The weather outside may be dreary, but that doesn’t mean your outfit needs to be!

Which new shoe is your favorite! Let us know by tagging us on Instagram!

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

Blowfish Malibu Style We Can’t Get Enough Of!

New year, fresh looks. Inspiring style brought to you by some of our favorite Blowfish Malibu babes. 

The majority of us use a new year to reflect on the past. Some people may choose to create resolutions and set goals, while others may use this time to simply be inspired.  A new year presents us a clean slate and in turn gives us hope for the future. Out with the old, in with the new, right? These newly set intentions and thoughts weave through various parts of our lives;  from health and wellness, to financial resolutions, travel goals, and style. Because we are fashion-obsessed (duh), this week we’re looking for inspiring, new ways to update our wardrobe for the new year. With every new season, we rely on some of our favorite Blowfish Malibu babes who rock their looks (and their Blowfish Malibu kicks) to encourage fun change.

This means we’re headed to IG to hunt down fresh looks to inspire and revamp our style.

Find inspiration below!

Love Island’s adorable @lauraloucrane is rocking her Ralo boot, available at Office Shoes in Europe. We love how she paired these boots with a leather jacket and vintage tee.

@theangelajones lovessss her Mondo sneakers and wears them while running around Los Angeles any chance she gets. We are totally feeling the camo jacket paired with denim cut-offs. Plus, that high ponytail is killing it.

We don’t think we’ll ever get over the Bungalow sandal (a year-round favorite, if you ask us!), and @lularoeashelymickelson is rocking hers like summer never ended! PS. how amazing is that floral duster!?

@ashleerosehartley is one of the cutest girls on the ‘gram. It’s no surprise we can’t get over how well she styled one of our classic styles: Balla.

We’ve got a massive crush on @jeskenyon and can’t get over how well she styled our beloved Play sneaker. Can we get this outfit for ourselves, ASAP? LOVE the long sweater and sneaker combo.

Comfort + casual + effortless + modern = the perfect look. We love how @jasinez paired her adorable grey slip-on’s with cute denim trousers and an on-trend mustard sweater!

@theclumsytraveler is a great friend to the brand, and she effortlessly rocks our favorite shoes throughout the year. Check her out on the Santa Monica pier in a pair of on-trend neutral booties! They look perfect with her cuffed boyfriend jeans and casual, yet feminine, white tee.

@vanessa_la_blanche is making us feel “50 shades of jealous” with this fresh, winter-approved ensemble. We need grey booties ASAP.

We don’t know what we love more: @jeskenyon in her comfy Play sneakers this season or that yummy latte she’s drinking!

Feeling inspired? Which looks would you rock this year?

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

BTS: Spring & Summer 2019 Photo Shoot!

It’s that time of year again: photo shoot season!

Our marketing team spent the beginning of November hard at work prepping to shoot our upcoming styles for Spring/Summer 2019.

One of the days on set, we spent at a beach house on Pacific Coast Highway in Malibu, California. We got there just as the day  was breaking, and was fortunate enough to see the most beautiful sunrise. We all enjoyed bagels and coffee for breakfast and then got straight to work turning the house into our photo studio for the day!

 

This shoot was particularly fun, as we got to host a plethora of little ladies on set! Working with kids can be challenging, but these girls were a dream and we all had blast entertaining them in between shots. How cute are they!? (And, I mean, just look at all the adorable mini Blowfish Malibu shoes!)

The details in the house that we shot at were impeccable. Details, like the surfing book pictured below, can really add a lot of specialness to a shot. (The book definitely made it into to images!) And how great is that wooden walkway in the sand (pictured below)? All these little details really help to add to the bigger picture.

We were lucky to work with a super talented photographer again. We’ve been working with Andrew and the team from Matrimony Media for a while now, so whenever we have a shoot, it’s like hanging out with old friends who we don’t get to see very often. There’s lots of goofing around in between outfit changes, but when we need to get to work, we get it done.

Take a look at our photo shoot behind the scenes below!

Overall, shooting in Malibu is always a great time – as it’s our home! All of us love being on the beach and find any excuse we possibly can to escape to our little paradise along the Pacific Ocean.

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

The Shoes you Need for the Rest of Fall

A comprehensive and fun list of our favorite shoes you need for the rest of fall. 

The girls over here at Blowfish Malibu might be suckers for summer, but we love fall fashion. We want to walk you through some of our favorite Blowfish Malibu styles for fall and break down the perfect way of wearing them. Plus, we promise all of these looks are beach approved.

Keep reading to see our list of shoes you need right now.

Style: Batik

Wedge booties are having a major moment this fall, and Batik will be the ultimate style for all of your feminine looks. Pair with a long sleeved mini dress, some peekaboo socks, and an oversized hat for a look that’s both flirty and California cool.

Style: Chomper

Our take on the classic combat boot, Chomper is an adorable look for our tomgirls. Paired with a pair of distressed jeans and a moto jacket (ocean optional), Chomper is a boot that you will keep reaching for as soon as the weather cools down.

Style: Vianna

The western trend is huge this fall, with cowboy boots taking over the feet of most fashion bloggers on the planet. Vianna is a Blowfish Malibu boot with a western twist — a classic silhouette with some braided detailing that makes these irresistible. Pair with an overall dress and a striped turtleneck for a modern take on this fresh style.

Style: Rider

Okay, we have to admit something. We’re obsessed with the Rider boot and it’s easy to see why. The perfect balance of chunky and feminine, Rider will easily go with everything in your closet. Located in California? Throw yours on with a pair of cutoffs and an oversized grandpa cardigan.

Style: Camper

If you are looking to opt out of boots this fall, then snag a pair of super cute high-tops instead! Camper, available at Buckle, is an intricate high top that is anything but basic. The two-tone colorway can easily go with any beachside inspired look. We paired ours with classic black skinnies, a grey tee and an oversized denim jacket. (Did someone say Fall uniform?)

Style: San Fran

San Fran is so not just a city in Northern California anymore. These laser cut booties are the only pair of shoes we’ve been wearing in the office. Paired with a seasonally colored dress and a fitted blazer, this is a pair of shoes that can work just as easily in the evenings as they work in the day. Grab ’em fast!

Style: Sistee

A classic bootie is a must-have each Fall/Winter and you seriously don’t need to look any further than Sistee. A classic ankle boot with some buckle details, Sistee definitely won’t let you down. Pair with your favorite pair of denim and a black tee, and make sure to remember your LA Dodger’s hat as you run out the door!

Which style is your favorite? Let us know!

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

Meet some of our Blowfish Boos

Halloween is here(!) so we’re highlighting some of our favorite Blowfish boos.

Okay, we admit it. We’re a little shooketh that it’s actually Halloween, considering we were JUST dancing at Coachella, right? That being said, as sad as we are that summer is over, we’re pretty obsessed with the Fall styles we’re seeing. Furthermore, we’re extra obsessed with how some of our favorite Instagram boos are styling their Blowfish Malibu kicks.

Check them out below!

Angela Jones – one of our favorite LA gals – is rocking the hell out of her Storz bootie. She seriously makes us want these in every single color.

Ashlee Rose Hartley fully embraced fall in both her outfit and the scenery! Can we be transported there right now, please? Her bootie is San Fran and completely convinces us that Leopard is indeed a neutral these days.

My Wee Buddy is SERIOUSLY rocking the Stood Up bootie in Whiskey. How would you wear these bad boys this fall?

Stephanie Wolfe is rocking Kalvin, a red faux-leather sneaker that you’ll never want to take off this season.

The Clumsy Traveler proves that a good sneaker is an excellent choice year-round by wearing PLAY, one our favorite pair of kicks. No joke, we wear these every day.

Erin Rose Official rocked Campfire, a Buckle exclusive, during her epic road trip through the states this Fall. How perfect are these cuties!?

Joining Erin on the road was Mallory on the Moon, who rocked our favorite bootie of the fall, PAULO, also available exclusive.

Zazusworld may be the cutest thing we’ve ever seen in Sanborn, available for our European friends at Office.

Do you have a favorite pair of Blowfish Malibu shoes that you’ve been wearing non-stop? We’d love to see how you rock them, so tag us on Instagram! And who knows, maybe you’ll be featured in the next highlight reel of our favorite gals!

In addition, follow Blowfish Malibu on Instagram and check out more stories on the Journal.

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