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It’s National Tie Dye Day and we are here for it!
Today is National Tie Dye Day and to celebrate, we sent some of our favorite kiddos their very own kit to tie dye their own Blowfish Malibu Kids shirt.
The best part of the box we sent out? A fresh pair of Rioo-T sneakers! Rioo-T is a lightweight, hand washable EVA sneaker perfect for your little one and all her adventures this season.
One of the lil cuties who received a tie dye kit was @izzynell2626. She did an excellent job of showing off the goodies that we sent her for today’s fun holiday.
Are you celebrating today’s national holiday? Why not, right? Who doesn’t love tie-dying their own masterpieces? Send us your pics by tagging us on Instagram or Facebook for a chance to be featured!
For more details on fun experiences for the season, follow us on Instagram and check out more stories on the Journal.
If it’s up to us, there is nothing cuter than Blowfish Malibu kids rocking their new spring kicks.
Spring is just around the corner and it is one of the most-loved seasons at the office. Especially when the little Blowfish Malibu kids are pulling out their adorable springtime ‘fits. It really doesn’t get cuter than a little lady in a burst of color embracing and having fun in the new season.
We have heart eyes for tie-dye this season, and this fun print makes a major statement in the kids line. Rioo makes a splash for spring. Lightweight and waterproof, Rioo is the ultimate shoe for all her adventures. Rounded out with bright colors and fun prints, your ‘lil fashionista is sure to find something to love for spring.
@avi_julia in the MAMBA-K
The VEGAS BABY-T shot by @the.bettag.3
The MARLEY-T shot by @felicitysplayhouse
The PLAY-T shot by @little_miss_ava_marie
The MAMBA-K shot by @lluciana_h
The MARLEY-T shot by @ryleemakenna
The PLAY-T shot by @gabriella.joieeee
The PLAY-K shot by @yes_im_stella
The MARLEY-K shot by @lucyeroysden
Photo by @lenyngrace
The MARLEY and MARLEY-T shot by @kayla_herndon_
For more details on the fresh picks for the season, follow us on Instagram and check out more stories on the Journal.
Go behind the scenes of our spring and summer photoshoot in sunny Palm Springs!
Another season, another photoshoot! The Blowfish Malibu team headed out to the legendary Saguaro Hotel in Palm Springs, California, for a colorful shoot for our Spring/Summer 2021 collection. The hotel is full of vibrant pops of color, flashy hues and ultra saturated tones. Our new spring and summer 2021 collection follows suit. It is super bright and colorful, and filled with tie dye and hot hues. So, obviously the Saguaro made perfect sense! (Want to see some of the new product? Keep scrolling for a little peek!)
Our team spent two days there shooting for both Womens and Kids back in November, 2020. So, that gave us a ton of time to prep and get assets ready for the upcoming season.
For more Behind the Scenes looks at what we’re up to, follow us on Instagram and check out more stories on the Journal.
This year the Blowfish Malibu marketing team is feeling… thankful.
This year has certainly been hard for many, and it comes to no surprise that everyone we know has had to deal with unimaginable circumstances throughout the duration of 2020. This Thanksgiving, our team is taking a step back and reminding ourselves of what we’re truly thankful for.
The Blowfish Malibu marketing team took a second to share what it is we’re feeling very thankful for this season.
Happy Thanksgiving from all of us to all of you! We appreciate each and every one of you.
What are you giving thanks for in 2020?
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We headed back on the road with our Road Trip Series, this time hitting up Soles of Savannah in Savannah, Tennessee!
Guest were invited to join at the boutique and shop Blowfish Malibu, with a chance to win big. Everyone who purchased a pair of Blowfish Malibu received a branded tote bag, and every purchase made throughout the day was entered to win a $200 gift card to shop for the holidays!
Cindy Haffly, from Soles of Savannah, writes: “Soles was thrilled to be included in the Blowfish Mailbu Road Trip Series This November! We hosted the event for only 1 day on our store anniversary and everyone had a blast!! Blowfish did an amazing job with the signage and advertising materials. Everything came to us in a timely manner and looked very professional. Our customers loved the tote bags and were very excited about the drawing for the $200 gift card. As a result, we sold the most Blowfish brand we’ve ever sold in a single day. Thank you, Blowfish for including Soles of Savannah in this event!! You helped our business, but more importantly strengthened the Blowfish brand loyalty in our town!!”
Head over to their adorable boutique, Soles of Savannah, located at: 60 Brazelton St, Savannah, TN 38372
Scroll through for some images from the event!
Follow our road trip and perhaps we’ll pop into your city next!
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Step behind the scenes of our virtual Halloween art class for kids!
To celebrate Halloween, we invited our sneaker designer Jannie Denney, to lead a virtual art class for kids. Our young invitees were able to design their own Blowfish Malibu Kids sneakers!
Before the event, everyone was sent a pair of sneakers, fabric markers, as well as loads of candy and Halloween goodies. Costumes were encouraged, of course! This was such a fun way to celebrate Halloween safely, while also letting the little ones be creative.
Check out the class here and feel free to color on your own sneakers at home!
Follow Blowfish Malibu on Instagram and check out more stories on the Journal.
Get to know Jennifer Yiu! She’s an important part of Blowfish Malibu and plays a major role in ensuring we are a happy and fruitful business!
TELL US ABOUT YOUR ROLE AT BLOWFISH MALIBU:
Hi, I’m Jennifer Yiu and I am the CFO (chief financial officer) for Blowfish Malibu but I also handle HR-related tasks when needed.
WHEN DID YOU FIRST BECOME INTERESTED IN YOUR FIELD?
Ever since high school, I knew I wanted to be in the Finance field because I love numbers. After graduating from college, I knew this field would be my career.
WHAT DID YOU DO PREVIOUSLY BEFORE JOINING BLOWFISH MALIBU?
I worked for an apparel company prior to joining the team. I have also worked in real estate and in the office leasing industry. All of these roles were in the finance and accounting field.
I actually have a long history with Blowfish Malibu. I was initially hired shortly after the company was moved to California from New Jersey. At the time, I was looking for other career opportunities and a recruiter contacted me and everything just fell in to place. After a few years of working at Blowfish Malibu, I decided to pursue another position in the apparel industry. Nevertheless, you just never know where life can take you. The opportunity came up at Blowfish Malibu a few years later and I once again became a part of the team. It felt as if I never left!
WHAT PROJECTS HAVE YOU BEEN WORKING ON THAT YOU’RE EXCITED ABOUT?
I have been involved in various projects in areas of operations, finance, and HR. Often I get to review, assess, and create processes to help each department run more efficiently and this is always fun and interesting. This particular part of my role gives me opportunities to work closely with people from different departments.
WHAT DO YOU LIKE MOST ABOUT WORKING IN THE FASHION INDUSTRY?
Seeing firsthand what upcoming fashion trends are on the horizon before the end consumer is definitely always fun. I also love learning about the design process, and find the designers’ work behind creating a line really fascinating!
WHAT’S YOUR FAVORITE PART OF YOUR JOB?
The people! Since we are a small team, learning how to work with each other is important. Some co-workers have become just like family!
THE BLOWFISH MALIBU OFFICES ARE IN LOS ANGELES, WHAT IS YOUR FAVORITE THING ABOUT THE CITY?
The melting pot of various cultures is my favorite!
WHAT ADVICE WOULD YOU HAVE FOR SOMEONE WHO’S TRYING TO PURSUE THE SAME CAREER AS YOU?
I’d say, take time and build a solid foundation. There are many industries out there but the principle for finance/accounting is the same. As long as you have a solid foundation, you have the ability to adapt and learn from various industries which is great exposure for career advancement.
My 32 oz Hydro Cell water bottle. It keeps me on track of water intake!
I was born in Taiwan and immigrated to Thailand when I was 12. I then came to California for college. Living in different countries and being exposed to various cultures has definitely helped me make certain decisions in life and also made it easier for me to adapt to any challenges that are thrown my way.
What’s your dream travel destination?
Maldives
If you could have lunch with anyone, living or dead, who would it be?
Will Smith
When do you feel best about yourself?
After I exercised and danced. I love a good workout!
If you believe in yourself, you can do anything. Don’t ever be afraid of making mistakes because sometimes that is the best way to learn and grow.
I’m not sure if this is a fun fact but I own a food truck, Tainamite. It has been a long journey and it is definitely an experience!
I learn the most from: experience
I can’t live without: my family & friends
You can find me shopping at: Amazon
My astrological sign is: Scorpio
I’m scared of: Cockroaches
The last book I read was: 7 habits of highly effective people
Most people would say I’m: Quiet
I’m currently listening to: Justin Bieber, Intentions
My style mantra is: anything comfortable
I feel most comfortable in: T-shirt, flip flops and shorts
When I woke up today I felt: A new day, another week! (It’s Monday)
Most people don’t know: I am a dance teacher
I feel the best when: I feel I have accomplished something, whether it’s something small or big
Thank you, Jennifer Yiu! We’ll catch up with you soon.
Follow Blowfish Malibu on Instagram and check out more stories on the Journal.
Get to know one of our brilliant Designers at Blowfish Malibu, Jannie Denney.
Thanks for taking the time to meet with us, Jannie! We’re excited to learn more about your role at Blowfish Malibu, what inspires you, and what excites you about the future with the brand.
Officially, I am the Design Director & Senior Designer of Active Lifestyle Footwear. Unofficially, if you ask my fellow designer Chip Bronsky, I am the Madhatter at Blowfish. What does a design director do you ask? Well, that means I make the sneaker collection come to life.
Simply put, the narrative is as follows: contemplation+conception+ creative brainstorming, design, development and then sales. I like to relate it to the likeness of a badass chef (in this case, I’m a badass sneakerhead/designer) in the sense that I come up with the theme of the meal, set out to source and create the ingredients. I mix it all up and put out an extraordinary plate to sell and hope the people love it and come back for more.
I am really the definition of a sneakerhead. From ages 5-16, I grew up overseas as an American in Saudi Arabia with an obsession of what defined a “real” American, and one of the defining things to me was “American fashion.” Especially sneakers. I am also an artist by nature, so I would always reimagine, sketch-up, and design things I would love to wear. To go into the field of a designer, and even narrowing that to the field to sneaker designs, is a dream come true. If you know me from this industry, you know that I have been designing sneakers for a while. So, when I approached Blowfish in 2016 and told them they needed a sneaker assortment, they agreed and welcomed me with open arms. It’s been a frenzied fashion rollercoaster ride since then!
Oh, my…. just about everything and anything. My career follies are one for the books! I started my career in fashion, so I did everything from working as a stylist for MTV videos to designing for Forever 21 to being a graphic designer and – perhaps most importantly – waited tables! Everyone in the world should have to wait tables! Whenever someone asks me how I became a good public speaker I tell them, “waiting tables, my friend.” You get a really well-rounded life education on some of the best career skills needed to be successful in this world such as public speaking, selling, multitasking, “reading a room” and learning to put a smile on when you feel like tongue lashing someone.
With that being said, I started sketching for Candies & Esprit kids back in 1998-2000. From there I moved on to BBC International in Boca Raton and left in 2004 with brands such as Marvel, Everlast, Steve Madden, and Director of Airwalk under my belt. The next step was flying back home to LA in 2004 to work for Rocketdog as a Senior Designer with Stephen Hoyt as my creative director to help start their sneaker program. When Stephen left to start Blowfish in 2006, I became creative director and lead designer for Rocketdog until 2009, which was to become one of the milestones in my footwear career. I then moved to Zigi to become their marketing director and created the brand Rock & Candy for them. Again, another challenging and exciting milestone in my career path.
I took my passion for eco-conscious & sustainable projects to a new level in 2012 when I started my own lifestyle brand Tigerbear Republik, a brand that had a mission to F.I.G.H.T.= Feed, Inspire, Give, Help & Teach. The products would help the world without hurting it. The brand was voted by Whoopi Goldberg on The View to be in the top 5 best brands to give as a gift in 2015. It was a surreal dream when I got to see both Hugh Jackman and Whoopi rocking my shoes on the show! After giving birth to my daughter Ara in 2015, I decided to take a step back from running around the world for my own brand and decided to just do it for Blowfish Malibu in 2016, partnering with my former creative director and one of my mentors, Stephen Hoyt.
It has been a challenging and thoroughly rewarding journey doing what I do best – SNEAKERS!
Honestly, I love to travel the world, and working in fashion allows me this privilege. I love immersing myself into different cultures, foods, smells, history, art… literally everything. Covid-19 has taught us endless lessons and one lesson it taught me was to never take my traveling for granted. It is a gift, a pleasure, and a luxury that many cannot afford. I am quite blessed and grateful that it is wrapped in the nuances of my job.
In one day, I climbed the rustic cobblestones of Istanbul in search of the greatest colors and drank Turkish tea while snacking on Turkish delight. I sketched on the saffron-scented corners of the grand bazaar and reviewed the collection with the design team while lounging on gorgeous Turkish pillows, taking in the scents of roasted meats. Was that a made-up fantastic story? Nope, that’s me and that is why I love my job in the fashion industry.
All of the above, and working with Chip Bronsky. That guy is the best design partner ever! Besides being quite talented, he deals with my crazy and always keeps me laughing, even in the worst of times. Cheers Chip!
I’m a true & true LA Girl. Yes, I grew up overseas but I spent every summer vacation in LA to stay with my father’s side of the family. They are 2nd generation Mexican-Americans.
My favorite part of LA is that the city is always alive. There is always something to do and somewhere to go. Do you want to go play dodgeball dressed as a princess? Guess what, there’s a group doing just that. You want to eat a pancake that is wrapped in rice noodles and deep-fried then topped with maple glazed veggies and bacon? Well, I know the name of the restaurant. Where else can you watch an outdoor movie while sitting next to Charlie Chaplin’s & Marilyn Monroe’s grave?
LA is full of the greatest pleasures, adventures, novelties, and mysteries. I love LA.
Ok, so I am biased because I love all of the sneakers I design. Some sneakers may be prettier than others, but I love them all the same. So I like to spend valuable time with each and every one of them.
At this moment, the PLAY in Rainbow Tie-dye & the MARLEY in Latte Spots have been stealing all my attention… those spoiled kids.
The advice I would give is the same I would give to my children when asked the question, “what should I do as a career?”
I would say do what you love. When you do what you love, you never work a day in your life. When I started in shoe design, I really just started playing. Being a designer is more of a mental battle than anything. You have to keep innovating & challenging yourself to be better, work smarter and be somewhat of a foreseer. To see the future of fashion because that is where we live and breathe.
Have confidence in yourself and the work you put forth, because when you falter in your confidence, then your team does too. So, don’t let that happen!
So, if you love to design, love fashion, and love challenges this is the field for you. Do not give up on your dreams, ever, even when your path seems a bit discouraging. You have one life to live – there is no repeat or rewind button – so go out there and live your best life.
Metaphysical teachings.
Oh, this is a long story, so I’ll make it short. I’m a third culture kid. Being an American growing up with a Mexican-American father and a tough-as-nails Thai mother in Saudi Arabia was definitely life-defining. So, my formative school defining years was going to an international school in the desert in the richest country in the world. How has that shaped me? Well, I’m crazy as a bat and that’s how I like it. I think my crazy mixed up life experiences has made me more compassionate and considerate to everyone. It’s also allowed me to bring all that crazy creative energy to my art which has made me quite successful. So a little dose of crazy seems to be the key to success these days! I can also make a mean Thai Curry Burrito.
It’s a battle between Egypt & Iceland.
Anthony Bourdain.
When I’m with my 3 children.
Live your life as if you are the superhero in your own movie. Dream big and live bigger and greater than you have ever imagined. Because limitations that are put upon you in life is only an illusion.
When I have a little vodka in my system, I like to pretend I’m in the WWW. My wrestling name is the Thai Tiger.
I learn the most from: My children
I can’t live without: My children
You can find me shopping at: the Pasadena Rose Bowl flea market!
My astrological sign is: Aquarius.
I’m scared of: Ghosts.
The last book I read was: IKIAGI, The Japanese Secret for a Long and Happy Life
Most people would say I’m: Crazy, but talented
I’m currently listening to: Joe Rogan, Bailey Sarian & The 5th Kind
My style mantra is: Comfort is key.
I feel most comfortable: In my sweats…all day, every day.
“Chancho! Give me some sweats!” Nacho Libre
When I woke up today I felt: Awesome.
Most people don’t know: Arabic.
I feel the best when: I’m in my design element and I happen to have neon pink eyeshadow on.
Thank you, Jannie! We’ll catch up with you soon.
We’re super excited to share some Behind the Scenes from our Fall / Winter 2020 Kids photoshoot!
We took a slightly different direction this season and decided to shoot in a studio to tell our fall and winter kids stories. It was the first time we met with our awesome crew since Covid-19 so we took all of the necessary precautions. Our aim was to create some fun looks for the rest of the year while staying safe. We wore masks, took the crew’s temperature, and had a maximum capacity of the crew who were allowed in the studio.
We are so excited to share with you our photographer’s images! Plus, we had a separate team creating fun video content to help bring our vision to life! (Scroll to the bottom to see the video!)
Be sure to check out our Kids Instagram to see the final product! And check back on the website in a few weeks to view all our new products!
For a complete look at the behind the scenes, check out the video here!
Follow Blowfish Malibu on Instagram and check out more stories on the Journal.
Get to know one of our Customer Service Reps at Blowfish Malibu, Aaron Ware.
Thanks for taking the time to meet with us, Aaron! We’re excited to learn more about your role at Blowfish Malibu, what inspires you, and what excites you about the future with the brand.
I work in Sales and Customer Service. I work alongside sales rep Henry Colominas, who is responsible for the southeast region of the United States. I am responsible for placing orders and making sure orders are shipped in a timely manner. In addition to working with Henry, I take phone calls from customers. Customers will call in regards to placing an order and asking for line sheets with product information. Consumers will call in regards to stores in their area that carry our brand, and they often ask me what styles do I recommend. The most interesting part of working in Sales/Customer Service is seeing the different trends and styles for each region. Customers that live in the northern region of the US typically call for boots, whereas consumers in the southern region are all about sneakers and sandals.
I previously worked at K-Swiss, in the same role.
I got started with Blowfish Malibu by a recommendation from my good friend Allie Woerner, who is a member of the Marketing team. She thought I would be a perfect fit for the Blowfish family.
What I like most about working in the fashion industry is seeing the different trends in each region of the country. Also, women are very unique and versatile when it comes to putting an outfit together.
Working the Atlanta Market Show in Atlanta, GA. I really enjoy this show because it allows me to meet our customers in person, and put a name-to-face. The show also puts in perspective how successful we have been as a brand for the past 4-5 years. Our booth at the show is consistently filled with people trying to place orders, and new customers wanting Blowfish product in their boutiques.
My two favorite things about LA are the beautiful weather and the different types of restaurants. How can you hate living in a city where the average temperature is 72 degrees? The great weather allows us to enjoy outdoor activities with friends and family. I’m biased, but I believe that LA is the food capital of America. If you wanted, you could eat at a different type of restaurant for 365 days.
The Play sneaker in Red Buffalo Check. It’s a sneaker that you can wear year-round.
My advice would be to make sure you are passionate about your career. At the end of the day, your happiness should be the most important.
Collecting tennis shoes. In particular, Air Jordan’s.
I’m born and raised in LA. It has shaped me by being around different types of cultures, ethnicities, and meeting new people.
Istanbul, Turkey, Izmir, Turkey, and Milan, Italy.
Vin Scully & Chick Hearn.
When I am able to help others in any capacity.
Transparency is key!
Two fun facts: I was the first baby born in Gardena, CA in the 1990s (birthday is on January 1, 1990 😊).
I learn the most from: Reading books and newspaper articles. I’m a sucker for learning new information on a daily basis.
I can’t live without: My television. I can watch sports & Netflix ALL DAY!
You can find me shopping at: any of the secondhand, vintage streetwear stores in the Melrose/Fairfax area of LA.
My astrological sign is: Capricorn.
I’m scared of: Strangely enough, I am not afraid of anything.
The last book I read was: Unscripted: The Unpredictable Moments That Make Life Extraordinary, by Ernie Johnson.
Most people would say I’m: Laid-back, easy-going, social, fun to be around.
I’m currently listening to: Drake, Kendrick Lamar & Jay-Z are always my go-to’s.
My style mantra is: A vintage sports or music t-shirt from the 80’s/90’s, jeans & a pair of Jordan’s or Vans.
I feel most comfortable: relaxing on the beach and exercising.
When I woke up today I felt: happy to be alive, because tomorrow is not promised.
Most people don’t know: I attended George Washington University and played basketball there from 2008-2012.
I feel the best when: I’m hanging out with family and friends.
Thank you, Aaron! We’ll catch up with you soon.
