Take a sneak peek behind our recent SS22 4Earth by Blowfish Malibu Photoshoot.
It goes without saying that no matter how many shoots we attend, we can’t help but capture behind the scenes moments every time. Our Spring 2022 shoot for 4Earth was no different and we’re so excited to share the process with you!
The 4Earth by Blowfish Malibu project features styles made with an upper composed of recycled plastic! Plus, $1 for every pair sold is donated to Oceana, a non-profit dedicated to cleaning up the world’s oceans. Not only will these styles add to your effortlessly cool outfits, but you’ll also feel good about supporting a non-profit devoted to helping our earth. This is just the beginning for us! And we hope to introduce other ways we can help the planet by producing and creating shoes you all love!
You can learn more about the 4Earth project HERE. And in the meantime, take a sneak peek at the behind the scenes images below.
Lauren, our photographer, capturing the perfect shot!
Ken, our videographer, getting some behind-the-scenes footage!
Isn’t this scene so cute?!
Don’t let Karen, our VP of Marketing, fall!!
So, you’re interested in seeing more of the 4Earth by Blowfish Malibu collection, huh? Click here.
And let us know what your fave is for the season!
Take a sneak peek behind our recent SS22 Blowfish Malibu Kids Photoshoot.
The Blowfish Malibu team had so much fun shooting in Downtown Los Angeles with our Spring ’22 kids models and we’re so excited to share the process with you! Try not to melt too hard when you see how cute they are! You can learn more about the Kids SS22 Collection HERE. And in the meantime, take a sneak peek at the behind the scenes images below:
First of all – STOP IT WITH ALL THIS CUTENESS!
Here are Brooklyn and Nikol, our art director and Brookie’s mom, getting ready for a fun day of shooting!
Playing with ALL THE PROPS!
Checking out the footage on our photographers laptop!
So, you’re interested in seeing more of the Kids collection, huh? Click here.
And let us know what your fave is for the season!
Enjoy our summer sandals that will fashionably slide you into the season!
We all love an easy summer slide and here at Blowfish Malibu, we have a variety of stylish options for you! Not only are our slides comfy and cute, but they also come in an array of colors to match any outfit. See for yourself:
The Gennah Rope sandal features a multi-strap upper, a braided jute outsole wrap, and buckle hardware. The flexible, cushioned footbed is ideal for summer adventuring. Plus, it’s vegan registered!
The Fresco slide is equal parts cute and sporty. It features a distressed upper with canvas lining and branded eyelets. The cushioned memory-foam footbed allows for all day comfort.
Slide into summer style with the San Clemente sandal, featuring branded hardware, a cushioned footbed, and a knitted upper in contrasting colors.
The Marge platform slide features a lightweight stacked sole with a comfy molded footbed. And don’t forget the details! This cutie features a branded button, metal buckle closure, and multi-wear strap. Check out all five colors!
The Miri platform is a slip-on sandal which features a multi-strap upper. With its stacked sole and molded footbed, you’ll be comfortable in this slide all day long. Plus, it comes in multiple colors and prints!
Which are your favorite Blowfish Malibu slides? Tag us @blowfishmalibu for a chance to be featured on our Instagram!
4Earth 4 spring – second edition!
In March of 2020, we officially launched our 4Earth collection, our first line of shoes EVER with an upper composed of recycled plastic. The collection consisted of two of our most popular styles, and despite everything that happened in 2020, we were incredibly proud of this accomplishment.
The best part of 4Earth? One dollar for every pair sold is donated to Oceana, an organization dedicated to cleaning up the world’s oceans. We can definitely get behind that.
4Earth is BACK for Spring 2021, this time with an additional style, Play4Earth. Our Balla4Earth also gets a chic update with a fun leopard print upper that goes with everything and anything in your closet.
Scroll through for a look at how some girls are wearing these fresh additions to the collection for Spring, and head over to our website to learn more about the 4Earth project.
So, what do you think about our 4Earth 4 spring collection this year?
Get to know one of our brilliant Designers at Blowfish Malibu, Jannie Denney.
Thanks for taking the time to meet with us, Jannie! We’re excited to learn more about your role at Blowfish Malibu, what inspires you, and what excites you about the future with the brand.
Officially, I am the Design Director & Senior Designer of Active Lifestyle Footwear. Unofficially, if you ask my fellow designer Chip Bronsky, I am the Madhatter at Blowfish. What does a design director do you ask? Well, that means I make the sneaker collection come to life.
Simply put, the narrative is as follows: contemplation+conception+ creative brainstorming, design, development and then sales. I like to relate it to the likeness of a badass chef (in this case, I’m a badass sneakerhead/designer) in the sense that I come up with the theme of the meal, set out to source and create the ingredients. I mix it all up and put out an extraordinary plate to sell and hope the people love it and come back for more.
I am really the definition of a sneakerhead. From ages 5-16, I grew up overseas as an American in Saudi Arabia with an obsession of what defined a “real” American, and one of the defining things to me was “American fashion.” Especially sneakers. I am also an artist by nature, so I would always reimagine, sketch-up, and design things I would love to wear. To go into the field of a designer, and even narrowing that to the field to sneaker designs, is a dream come true. If you know me from this industry, you know that I have been designing sneakers for a while. So, when I approached Blowfish in 2016 and told them they needed a sneaker assortment, they agreed and welcomed me with open arms. It’s been a frenzied fashion rollercoaster ride since then!
Oh, my…. just about everything and anything. My career follies are one for the books! I started my career in fashion, so I did everything from working as a stylist for MTV videos to designing for Forever 21 to being a graphic designer and – perhaps most importantly – waited tables! Everyone in the world should have to wait tables! Whenever someone asks me how I became a good public speaker I tell them, “waiting tables, my friend.” You get a really well-rounded life education on some of the best career skills needed to be successful in this world such as public speaking, selling, multitasking, “reading a room” and learning to put a smile on when you feel like tongue lashing someone.
With that being said, I started sketching for Candies & Esprit kids back in 1998-2000. From there I moved on to BBC International in Boca Raton and left in 2004 with brands such as Marvel, Everlast, Steve Madden, and Director of Airwalk under my belt. The next step was flying back home to LA in 2004 to work for Rocketdog as a Senior Designer with Stephen Hoyt as my creative director to help start their sneaker program. When Stephen left to start Blowfish in 2006, I became creative director and lead designer for Rocketdog until 2009, which was to become one of the milestones in my footwear career. I then moved to Zigi to become their marketing director and created the brand Rock & Candy for them. Again, another challenging and exciting milestone in my career path.
I took my passion for eco-friendly & sustainable projects to a new level in 2012 when I started my own lifestyle brand Tigerbear Republik, a brand that had a mission to F.I.G.H.T.= Feed, Inspire, Give, Help & Teach. The products would help the world without hurting it. The brand was voted by Whoopi Goldberg on The View to be in the top 5 best brands to give as a gift in 2015. It was a surreal dream when I got to see both Hugh Jackman and Whoopi rocking my shoes on the show! After giving birth to my daughter Ara in 2015, I decided to take a step back from running around the world for my own brand and decided to just do it for Blowfish Malibu in 2016, partnering with my former creative director and one of my mentors, Stephen Hoyt.
It has been a challenging and thoroughly rewarding journey doing what I do best – SNEAKERS!
The 4Earth program is a program I am immensely proud of. For those who know me, know I like a challenge and this has been quite the beast to wrestle. Since the start of my research into sustainable living and footwear in 2008, I see how much sustainable advancement there has been in the world of footwear. Not only do we as designers get to partake in designing & developing footwear that would provide awareness and an example of how to be sustainable, but we would also in turn help contribute to Oceana, the largest international advocacy organization focused solely on ocean conservation in the world. Win-Win situation, wouldn’t you say?
Honestly, I love to travel the world, and working in fashion allows me this privilege. I love immersing myself into different cultures, foods, smells, history, art… literally everything. Covid-19 has taught us endless lessons and one lesson it taught me was to never take my traveling for granted. It is a gift, a pleasure, and a luxury that many cannot afford. I am quite blessed and grateful that it is wrapped in the nuances of my job.
In one day, I climbed the rustic cobblestones of Istanbul in search of the greatest colors and drank Turkish tea while snacking on Turkish delight. I sketched on the saffron-scented corners of the grand bazaar and reviewed the collection with the design team while lounging on gorgeous Turkish pillows, taking in the scents of roasted meats. Was that a made-up fantastic story? Nope, that’s me and that is why I love my job in the fashion industry.
All of the above, and working with Chip Bronsky. That guy is the best design partner ever! Besides being quite talented, he deals with my crazy and always keeps me laughing, even in the worst of times. Cheers Chip!
I’m a true & true LA Girl. Yes, I grew up overseas but I spent every summer vacation in LA to stay with my father’s side of the family. They are 2nd generation Mexican-Americans.
My favorite part of LA is that the city is always alive. There is always something to do and somewhere to go. Do you want to go play dodgeball dressed as a princess? Guess what, there’s a group doing just that. You want to eat a pancake that is wrapped in rice noodles and deep-fried then topped with maple glazed veggies and bacon? Well, I know the name of the restaurant. Where else can you watch an outdoor movie while sitting next to Charlie Chaplin’s & Marilyn Monroe’s grave?
LA is full of the greatest pleasures, adventures, novelties, and mysteries. I love LA.
Ok, so I am biased because I love all of the sneakers I design. Some sneakers may be prettier than others, but I love them all the same. So I like to spend valuable time with each and every one of them.
At this moment, the PLAY in Rainbow Tie-dye & the MARLEY in Latte Spots have been stealing all my attention… those spoiled kids.
The advice I would give is the same I would give to my children when asked the question, “what should I do as a career?”
I would say do what you love. When you do what you love, you never work a day in your life. When I started in shoe design, I really just started playing. Being a designer is more of a mental battle than anything. You have to keep innovating & challenging yourself to be better, work smarter and be somewhat of a foreseer. To see the future of fashion because that is where we live and breathe.
Have confidence in yourself and the work you put forth, because when you falter in your confidence, then your team does too. So, don’t let that happen!
So, if you love to design, love fashion, and love challenges this is the field for you. Do not give up on your dreams, ever, even when your path seems a bit discouraging. You have one life to live – there is no repeat or rewind button – so go out there and live your best life.
Oh, this is a long story, so I’ll make it short. I’m a third culture kid. Being an American growing up with a Mexican-American father and a tough-as-nails Thai mother in Saudi Arabia was definitely life-defining. So, my formative school defining years was going to an international school in the desert in the richest country in the world. How has that shaped me? Well, I’m crazy as a bat and that’s how I like it. I think my crazy mixed up life experiences has made me more compassionate and considerate to everyone. It’s also allowed me to bring all that crazy creative energy to my art which has made me quite successful. So a little dose of crazy seems to be the key to success these days! I can also make a mean Thai Curry Burrito.
It’s a battle between Egypt & Iceland.
When I’m with my 3 children.
Live your life as if you are the superhero in your own movie. Dream big and live bigger and greater than you have ever imagined. Because limitations that are put upon you in life is only an illusion.
When I have a little vodka in my system, I like to pretend I’m in the WWW. My wrestling name is the Thai Tiger.
I learn the most from: My children
I can’t live without: My children
You can find me shopping at: the Pasadena Rose Bowl flea market!
My astrological sign is: Aquarius.
I’m scared of: Ghosts.
The last book I read was: IKIAGI, The Japanese Secret for a Long and Happy Life
Most people would say I’m: Crazy, but talented
I’m currently listening to: Joe Rogan, Bailey Sarian & The 5th Kind
My style mantra is: Comfort is key.
I feel most comfortable: In my sweats…all day, every day.
“Chancho! Give me some sweats!” Nacho Libre
When I woke up today I felt: Awesome.
Most people don’t know: Arabic.
I feel the best when: I’m in my design element and I happen to have neon pink eyeshadow on.
Thank you, Jannie! We’ll catch up with you soon.
Nothing says summer like the perfect wedge.
My oh MY – is it hot out there right now! But even though the weather is heating up, your style doesn’t have to cool down. Keep your looks hot this season with some of our favorite wedges – all of which are lightweight, functional, and oh so cute.
Looking for a wedge with a fun print? We got you. Rope detailing? Got it. We even have a wedge with a metallic upper and buckle detailing, and an adorable braided espadrille detail on the outsole. So, what we’re saying is that no matter your summer style, we’ve got you covered. But if you’re not sure where to start, no worries. Scroll through below to see how some of our favorite influencers have been rocking our wedges this season!
So, which pair do you need on your feet to ride out the rest of the season?
We can’t get enough of our rope details.
Raise your hand if you’re like us and constantly daydreaming of cute outfits you wish you could be wearing during the lockdown. We know summer is definitely different this year, but that doesn’t necessarily mean you have to sacrifice the best part of summer fashion: the shoes.
One of our favorite trends for summer this year is all-things ROPE. We simply can’t get enough. And we’ve thanked our designers endlessly for putting together such a great assortment of rope and espadrille-inspired sandals for the season.
Scroll through for some of our favorite picks.
Show us how you are wearing your Blowfish Malibu summer sandals for a chance to be featured! Tag us @blowfishmalibu on Instagram.
Have a look at the summer sandals that are giving us major heart eyes.
Oh, heyyy summer! It’s finally our favorite season and we are here for it. Although the circumstances this year are totally different than what we’re used to – we’re still embracing summer style as best we can. Whether donning a mini dress with a platform, boyfriend jeans with a strappy sandal or maxi skirt with a wedge, Blowfish Malibu sandals have you covered. And the best part is that they are a dream to wear – we rock our sandals literally all day.
So, who better to turn to for summer sandal inspiration than some of our favorite content creators? We’re loving the way they’ve styled some of our favorite kicks, specifically for the warmest season of the year.
Show us how you are wearing your Blowfish Malibu summer sandals for a chance to be featured! Tag us @blowfishmalibu on Instagram.
Get to know Marketing Communications Manager at Blowfish Malibu, Allie Woerner.
Thanks for taking the time to meet with us, Allie! We’re excited to learn more about your role at Blowfish Malibu, what inspires you, and what excites you about the future with the brand.
I am the Marketing Communications Manager for Blowfish Malibu. My job basically centers around all things social media and community on a global level. From managing all of our social media platforms and handling all outside communication with influencers and content creators to working with our PR companies and planning and hosting in-person events. My job revolves around building relationships and being a face for the brand. I’m also able to put my English degree to use on the daily, as I’m responsible for writing all of the brand copy.
I feel like I was always destined to wind up in marketing, in some way or another! I was an avid blogger throughout college, and after attending a conference put on by Teen Vogue in New York (like 10 years ago now, sheesh), I realized I could actually apply what I was doing for my personal blog for a fashion brand. After that, it’s all I ever wanted to do. I took a handful of marketing classes in college. But ultimately, the more I worked in fashion after I graduated, the more I realized that working with a marketing team was the right path for me. And now we’re here!
I’ve been all over the place! I always knew that I wanted to work in fashion since I’ve been obsessed with all things-style since high school. I’m one of those people who has been lucky enough to be able to try out a myriad of positions. After graduating from college, I was the visual manager of a high-end retail store before landing a job as a receptionist with the eyewear brand, Oliver Peoples. I quickly moved up there, ultimately working in sales/operations for the fashion sunglass division. Forever 21 Corporate then recruited me to work in the buying department, which I did for a few months before realizing that wasn’t for me.
After that, I landed at K-Swiss, where I worked my way from a Customer Service rep to managing all of the larger retailer E-Comm sales accounts. Then I was promoted to a digital marketing assistant, and ultimately, I wound up helping to run the website for two of the in-house brands there as an E-Commerce Marketing Manager.
Whew! It’s been a long road!
I wish I could give you some Cinderella story of how I came to be working here, but honestly, I applied for the position on a whim on LinkedIn two years ago! A few weeks later, I got an email from Karen (the VP of Marketing) and we set up a phone interview. I was brought in for an in-person interview – and I landed the position! We weren’t really sure how the position would evolve since I was initially just hired to manage our social media channels. But my oh my, has it evolved into quite the position – one I’m very proud to hold.
We had SO many fun projects lined up before everything got shut down due to Covid-19. As a result, a lot of those were unfortunately postponed to a later date. One major thing I really enjoy about my job is the events, and I was pleasantly surprised at how much I love putting them together. I’m really excited about getting back on the road (when it’s safe!) to host our Road Trip series. (Shopping events at different independent boutiques across the country.) I’m also looking forward to traveling internationally to produce events to promote our brand in Europe.
Everything? Is that an appropriate answer?
But for reals, I love how expressive it is, and how I explore my creativity on a daily basis. I love the fact that a lot of it is “anything goes” and that we’re okay to try new things on the regular. I love that I work with a lot of people who appreciate the same things that I appreciate (like designers, shoes, bags, etc.), and who are always down to talk fashion. Also, I am a HUGE shoe person, so it’s literally a dream to be able to come into work and get to talk about shoes every day. The fashion industry has been my entire professional life for the past 8 years, so it’s safe to say that it’s a world I really like working in.
In general, I’m a very social person. I’m an avid talker and a communicator, so to be able to do those things on a daily basis is something that I do not take for granted. I love being able to make new connections with girls all over the world, who are fans of the brand, and who I actually now consider to be friends.
LA is such a hodgepodge of activity, that it’s impossible to find yourself with NOTHING to do. From the beaches to the shopping, to the restaurants to the different neighborhoods you can explore – you can always find something to fill your time. As someone from the area, it blows my mind of how many things I still haven’t crossed off my list. I have friends scattered all over the city so exploring things on their side of town can always be an adventure. Plus I can always turn to them for recommendations.
I’m a sucker for the sneakers. They’re all so comfortable and classic and literally go with everything in your closet.
Do everything. All of it. If you get offered a job, and it’s not necessarily where you see yourself, take it. Because you never know who you’ll meet or which positions could open up while you’re there. I have learned this incredible post-college education on fashion and business after accepting various positions and soaking up knowledge as best I could. Help wherever you can, stay late to finish a project and just do what it takes to make your department successful. People always notice hard-workers and believe me when I say that, usually, hard work pays off.
Also, just be a nice human. Being nice and friendly to the people you work with goes a long way in accomplishing your career goals. Trust me.
Quarantine skincare! I went on a bit of an Amazon spree and researched a bunch of skincare dupes to more expensive products. So far, so good!
I’m from a small, suburban town called Moorpark, just North of Los Angeles. My Dad works in news/media, so growing up, we were always going into the city to do fun things that had to do with his job. I think living so close to a major city, but still growing up in a small town, allowed me to chase my dreams but still stay relatively grounded and appreciate the beauty behind slowing down.
My Grandmother is Colombian, so I’ve always wanted to visit and make a South America trip out of it (I’d love to see Brazil and Peru while I’m there!). I’d also love to go to Croatia, Russia, more parts of Africa… the list is endless.
Nelson Mandela. I’ve been so fascinated with him since I was 14, and even visited South Africa with school back in 2012.
When I have a great tan in the summer.
C’est la vie. That’s life. I have to consistently remind myself that there’s no point in stressing over things that are out of my control.
I can read an entire book in one night if I want to. Reading and retaining information is my superpower, I think. Retaining information comes in especially handy with work. I have to remember so many things about the girls we work with! Let’s just say I have A LOT of people’s shoe sizes memorized haha.
I learn the most from: Books & articles. I’m always, always reading something.
I can’t live without: Travel! It’s the only thing you can buy that actually makes you richer.
You can find me shopping at: Madewell & Nordstrom.
My astrological sign is: Libra.
I’m scared of: I get freaked out when I start to think too much about how big the ocean or the universe is. How small we actually are, in relation to things like that. I can find myself falling into a hole, and then I find myself up till 4am Googling things.
The last book I read was: All the Ugly and Wonderful Things by Bryn Greenwood
Most people would say I’m: Outgoing. Easy to get along with. Organized. Indecisive (the libra in me).
I’m currently listening to: The new Lady Gaga “Rain on Me” song has been on serious repeat lately. Can’t wait for the album!
My style mantra is: You can never go wrong with a great pair of denim, a white tee, and some cute shoes.
I feel most comfortable: When I’m in a beachside town, spending the day shopping, grabbing lunch or coffee with friends and just enjoying nice weather. Nothing beats that.
When I woke up today I felt: Like it was another day in Groundhog Day. I’m currently camped out at my parents’ house during Quarantine. Being in my childhood home all the time feels like the same day, every day. I’m re-living an 8th-grade summer. At least there’s work to keep me occupied!
Most people don’t know: I used to do beauty pageants when I was younger! I was Miss Santa Barbara County and Miss Moorpark back in the day and even competed at Miss California.
I feel the freest when: I’m at the pool or the beach with a good book, just lounging in the sunshine.
Thank you, Allie! We’ll catch up with you soon.
You know what they say… hot weather, hot style. (Ok, maybe we say that.)
It’s official. Our favorite season is just around the corner and we 👏 can’t 👏 wait. That said, it’s time to stock up on some fresh summer sandals, so we’ve compiled a list of some of our favorite hot weather picks for you.
Scroll through for some of our fave sandal styles from the Spring/Summer 2020 line:
We’d love to see how you’re rocking your hot weather style so tag us @blowfishmalibu for a chance to be featured!