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Behind the Scenes: FW2020 Photoshoot

We’re excited to FINALLY share some Behind the Scenes from our FW2020 photoshoot!

Last month, we got together with our go-to wardrobe stylist, awesome make-up artist, and videographer to create fun footage for the Fall! This photoshoot took place over two days: one day in Palm Springs and another day in Los Angeles. Somehow, we were able to survive a mid-July outdoor photoshoot in Palm Springs without overheating. Although our photographer’s laptop needed a few ice packs throughout the day to stay cool.

While our photographer was shooting looks, a separate team was working on creating some fun stop motion videos, which will be used on our social media pages during the campaign. (So keep your eyes out!)

Scroll through for some fun FW2020 BTS:









So, what did you think? Did you see any surprise sneak peeks of new shoe shapes, prints and details? Keep an eye out!

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The Best Instagram-Worthy Places to Shoot in LA

Blowfish Malibu brings you a list of the best places to shoot in LA. Trust us, your Instagram will thank you.

From fanciful movie set locations to museums and vibrant murals, the city is covered in allurement. If you’re a born and raised Californian, you might have heard of some of these places already. However, if you have never been, get ready to jot down a list of places you must visit on your next California venture. Just don’t forget your camera, iPhone, and smile — these are our favorite places to shoot in LA.

This list includes architectural gems like the The Getty Center and The Getty Museum, outstanding vista points like the Hollywood Sign, and world-famous landmarks like the Santa Monica Pier.

Santa Monica Pier


One of the hottest locations to visit during your stay in LA is Santa Monica. Unmistakably fun and photogenic, the pier is one of the most iconic and recognizable landmarks in all of LA. Visit to snap photos in front of the ferris wheel, crafty restaurants, or the shoreline. It also has vibrant, beautiful pink and orange sunset views.

Venice Beach

Just south of Santa Monica is the famous beach city of Venice. Venice Beach is a great location to gain some inspiration or to snap some fun pictures. Take in the artistic, bright and creative murals as you take a stroll on the boardwalk.

The Hollywood Walk of Fame


Looking for more of a city vibe? Then the Hollywood Walk of Fame is a great location for you to visit —  just make sure you have your camera in hand. The Hollywood Walk of Fame is all about the visiting the pink star of an actor or musician who has earned your admiration. And if you aren’t in it for the celebrities, the glittery terrazzo floor is a great backdrop to take a picture of your favorite pair of shoes.

The Hollywood Sign


Whether a tourist or LA local, the Hollywood sign is a great location for anyone to check out. Plus, you can’t say you’ve really been to LA until you’ve seen the Hollywood Sign. The Griffith Observatory in Los Feliz has a nice view of it and you can get even closer by visiting Beachwood Dr in Hollywood.

Griffith Observatory


Since you’ll already be checking out the Hollywood sign, perhaps you can stop by The Griffith Observatory for a great glimpse of the priceless views. The Griffith Observatory is one of LA’s most iconic buildings and offers some of the best views of the city from its balconies and observation decks, with sight lines all the way to Palos Verdes on a clear day.

The Getty Center & Museum


Now if you think this place is beautiful, you should also consider visiting The Getty Center as well as The Getty Museum. They are both boast amazing architecture and outstanding views.

Los Angeles County Museum of Art


If you are like me and truly enjoy and want to be involved in the master of art, then the Urban lights at LACMA is a great place to explore and take beautiful pictures of yourself, your family and friends. I do have to warn you though, it’s a pretty popular spot and likely to be packed with tons of people. I would recommend visiting this location early in the morning or late at night so as to avoid the inevitable tourist photobomb.

Melrose Drive and Rodeo Drive

@luca_ssiqueira; @mrs.glukhov; @jassyjian

Furthermore, if you like to shop and take cute pictures while you’re at it, then Melrose and Rodeo Drive are great places for you.

Melrose is where all the LA street fashion started. It’s also filled with beautiful gems like the infamous pink wall, the butterfly wings, and the Made in LA mural. Not to mention, Melrose has great thrift stores and yummy restaurants.

On the other hand, you have Beverly Hills/ Rodeo Drive, where all the celebrities go shopping. But also a great view of our famous Californian palm trees that look amazing in pictures.

The Beverly Hills Hotel


If you need a place to stay, you have the Beverly Hills Hotel right in the same area. This hotel is literally a living museum space. Everything in there is beautiful and photogenic. Many brands, bloggers, and photographers book a room to get amazing shots.

LA has so many beautiful famous and hidden gems. Now that you have heard some of our favorite spots to shoot, we want to know where you love to visit for the perfect Instagram shot!

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Behind the Scenes: Desert Wanderer


When one thinks about the fall and winter seasons, orange leaves, crisp wind, and shorter days may come to mind. But here in Southern California we experience a different kind of fall and winter from the rest of the country. While other states may feel the change in weather and season, Californians slightly and subtly slide into Fall. Though small, we do (believe it or not) experience change and of course there are places in Southern California that receive snowfall. But for our 2017 Fall/Winter campaign, we couldn’t help but be inspired by our vast desert landscapes.


Located 45 minutes north of Downtown LA is 932 acres of spectacular rock formations known as Vasquez Rocks. Since 1935, these otherworldly formations have been used as a backdrop in motion pictures, television series, and in moving and still-image campaigns and advertisements. After our location scout, we quickly decided that Vasquez Rocks would be the perfect backdrop for “Desert Wanderer”. (Even though it was close to 100 degrees when we were there!)

That’s one of the tricky parts about fashion photo shoots; we shoot them a few seasons ahead of time. Wardrobe plays a huge role in our campaigns, as we see our vision come to life. We were lucky enough to work with professional and well-known stylist, Melodi Meadows. When asked to describe her process, she said, “we were inspired by a bohemian grunge look, so we pulled from cool festival looks and kind of put our own spin on it, and added a fall vibe to it. We focused on a lot of layering with leathers and lace, and used cool hairpieces. Then we just mixed it all together.”

For this campaign, we decided to do something a little different and chose to shoot just one model, when usually we use two. But of course our model, Karina, was amazing and didn’t need a counterpart to showcase all of our product. Not only is she beautiful, but she was a true champ as we shot for over eight hours in 100+ degree weather! Overall, we could not have had a better crew for the Fall/Winter campaign – everyone was truly fantastic!

Take a look at it all come together in our behind the scenes video below:

Photographer (Derek Wood): @derekwood

Videographer (Andrew Garcia): @matrimonymedia

Hair & Makeup (Suzie Kim): @suziekmakeup

Stylist (Meloldi Meadows): @babynative

Model (Karina Nichols): @kaarines