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Behind the Scenes: World’s Ocean Day Beach Cleanup

This past weekend we teamed up with The Surfrider Foundation and The Sak to celebrate World Oceans Day by hosting an amazing beach clean up at Topanga State Beach in Malibu.

Almost 100 volunteers spent their Saturday morning picking up over 95 pounds of trash from the beach over the course of two hours. Much of this was plastic litter that could have stayed in our marine environment for generations. A majority of the items collected were cigarette butts (800) and plastic food wrappers (113).

Everyone who participated received a pair of shoes from our 4Earth by Blowfish Malibu collection as a thank you.

These events are, hands down, some of our favorites we get to do as a brand. There’s nothing better than getting to meet and see our local community come out and do good for the planet. We love talking to everyone about our 4Earth collection and what we’re doing through our Making Waves Campaign. To date, through the 4Earth project, we have repurposed over 1 million plastic bottles and have donated over $100k to Oceana, an organization that is dedicated to cleaning the world’s oceans! We are so grateful to be able to partner with such amazing organizations and brands that are committed to being socially and environmentally responsible.

Stay tuned for more beach clean ups with Blowfish Malibu in 2022!

Scroll through for some BTS shots from this wonderful event and make sure to check out our Instagram for more highlights.

We hope to see you at the next one!

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

May Influencer Round Up

The weather is warming up and the spring styles are coming out!

We’ve been loving all of the spring weather outfits across our feed so we rounded out our favorite OOTD’s from month. Check out how the fashion girlies are styling our favorite shoes of the season.

Which is your fave?

@gabschavs in Vex

 

@biancadaliana in Rori

 

@kaydee.oldham in Tia

 

@fitsofjoy_ in FAE4Earth

 

@marissad606 in Mamba

 

@alliwears in Play

 

@sasseekassblog in Hot Sun 4Earth

 

Which pair would be your pick to rock this month? How would you wear it?

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

4Earth for Spring

Happy Earth Day from Blowfish Malibu!

Blowfish Malibu is committed to making changes and taking steps in the right direction and that means doing more to reduce our footprint on the planet throughout the year. Through our 4Earth Project and (super cute) collection, we have been able to reduce the use of plastic in our packaging and continue to work on using recycled materials in our shoes where we can.

To celebrate Earth Day, we rounded up some of our favorite 4Earth shots we’ve been seeing all over Instagram. Take a look below!

Maren4Earth – Sand Pixie Leopard

@simpleandsweetblog

@katherinemarie.shops

 

@oceanofglitter

@rachelhess__

Moira4Earth – White Recycled

@taylorrjas

 

@lluviaoleon

 

@shimmy_emmy

 

@hannahelizabethparker

 

@hello_im_megan

To learn more about the 4Earth project, you can do so HERE. Fun fact: every pair of shoes in this collection has an upper made up of recycled plastic bottles and for every pair sold, $1 is donated to the non-profit Oceana.

Shop: Maren4Earth and Moira4Earth

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

Behind the Scenes: The 4Earth SS22 Launch Event

Last night, the Blowfish Malibu team celebrated the launch of our 4Earth collection for SS22 at a new hot-spot in Hollywood, Grandmaster Recorders. Friends, editors, and many more gathered to check out the new line, snag a new pair of shoes for themselves and enjoy drinks and bites on a rooftop under the iconic Hollywood sign. To learn more about the 4Earth project, you can do so HERE. Fun fact: every pair of shoes in this collection has an upper made up of recycled plastic bottles and for every pair sold, $1 is donated to the non-profit Oceana.

We’re so excited to be able to start doing in-person events again and can’t wait until the next time we can celebrate out and about in Los Angeles in the near future.

Scroll through for some BTS shots from this wonderful evening event!

Are you as excited for Spring styles as we are? Also, if you’re ever in the Los Angeles area and want to be added to our email list for events, feel free to reach out to us at info@blowfishshoe.com

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

January Influencer Round Up

January brought chilly weather but hot outfits. 

It’s hard to believe we’re already in the home stretch of January (wasn’t it just Thanksgiving?!). But here we are.

January brings with it a whole bunch of changes: life after the holiday season, getting used to a new year, dealing with dark and gloomy weather, and so much more. But what does it also bring? A fresh batch of content and outfit inspiration to keep us going.

We’ve been loooving how the gals on social media rock our shoes. So we wanted to share some of our favorite ‘fit pics from the month.

Which is your fave?

January

@maddison.cierra in the COMET4EARTH

 

January

@korimallett in the REILLY boot

 

January

@potassium.ayla in the COMET boot

 

January

@anxietyandstyle in the CARRIE4EARTH

 

@missalissa in the CAITLYNN boot

 

January

@simplysierra in the COMET4EARTH

 

January

@grace.culwell in the URO SHR

 

January

@ryleygordon in the HANSA4EARTH

 

January

@helloelisez in the REDSEN boot

 

January

@a.hartzler in the MARLEY sneaker

Which pair would be your pick to rock this month? How would you wear it?

Follow Blowfish Malibu on Instagram and check out more stories on the Journal.

4Earth: The Fall Edit

The 4Earth Fall Edit is here!

The 4Earth project strikes again! But this time it’s a fresh batch of product for the Fall/Winter season. Fun fact: all of these shoes have an upper partially composed of recycled plastic bottles. Win!

The 4Earth project is an ongoing commitment by Blowfish Malibu to take a step in the right direction. As a brand, we plan to make more conscious decisions that will ultimately make a positive impact on the environment. With our 4Earth project, we will continue to dive into the process of how we manufacture, market and design our product in the hopes that we can limit our footprint on the planet. Additionally, we are proud to announce that we have greatly reduced the amount of plastic in our packaging.

We acknowledge that an estimated 300 million pairs of shoes end up in a landfill every year and know we are part of that problem. Going forward, we are committed to doing our part in order to decrease our footprint on the environment.

Additionally, for every pair of shoes sold in the 4Earth project, $1 is donated to Oceana in an attempt to clean up the world’s oceans.

Curious about how our shoes are made with recycled plastic bottles? Take a look below at how we’re able to create the material used for the shoes in the 4Earth project:

Scroll through for a look at the styles we’re offering in the 4Earth project this season:

COMET4EARTH

fall edit

fall edit

CARRIE4EARTH

fall edit

PLAY4EARTH

fall edit

fall edit

HANSA4EARTH

CAIRO4EARTH

fall edit

fall edit

So, what do you think about the fall edit? To learn more and explore our 4Earth project, head over to our website. Be sure to stay tuned for new and exciting updates in the near future!

Check out more stories on the Journal and follow us on Instagram!

Blowfish Malibu Does National Coastal Cleanup Day

We’re taking to the beach for National Coastal Cleanup Day.

To celebrate September’s National Coastal Cleanup Day, Blowfish Malibu teamed up with The Surfrider Foundation and Athleta SoCal to help clean up the coasts. Over three days, we traveled to Encinitas, Seal Beach and Santa Monica to do our part to help the earth.

Before the three day event, we sent out an invitation asking the general public to join us. We are so thankful for the awesome volunteers that joined us. Over the course of the three days, more than 300 pounds of trash was collected off the beaches and correctly disposed of. (Enter happy dance!)

Shoutout to Zox and MegaFoods for contributing super cool giveaways for the helpers who gave their mornings to clean up the coasts!

4Earth by Blowfish Malibu is our ongoing commitment to take a step in the right direction. Did you know that 4Earth by Blowfish Malibu shoes feature an upper made of recycled plastic bottles? And for every pair sold, $1 is donated to Oceana to help clean up the world’s oceans.

Scroll through for a behind the scenes look from the three day experience. Can’t wait for the next one!


 

national coastal cleanup day

national coastal cleanup day

national coastal cleanup day

national coastal cleanup day

national coastal cleanup day

national coastal cleanup day

national coastal cleanup day

national coastal cleanup day

national coastal cleanup day

national coastal cleanup day

national coastal cleanup day

Follow Blowfish Malibu on Instagram and check out more stories on the Journal. Keep an eye out for more fun future events!

Sneak Peek: FW21 4Earth Photoshoot

Take a sneak peek behind our recent FW21 4Earth by Blowfish Malibu Photoshoot.

It goes without saying that no matter how many shoots we attend, we can’t help but capture behind the scenes moments every time. Our Fall 2021 shoot for 4Earth was no different and we’re so excited to share the process with you!

The 4Earth by Blowfish Malibu project features styles made with an upper composed of recycled plastic! Plus, $1 for every pair sold is donated to Oceana, a non-profit dedicated to cleaning up the world’s oceans. Not only will these styles add to your effortlessly cool outfits, but you’ll also feel good about supporting a non-profit devoted to helping our earth. This is just the beginning for us! And we hope to introduce other ways we can help the planet by producing and creating shoes you all love!

You can learn more about the 4Earth project HERE.  And in the meantime, take a sneak peek at the behind the scenes images below.

Check it out!

FW21 4Earth

Here’s Stacy our stylist and Suzie our hair/make up artist chatting away with Nikol on our team!

FW21 4Earth

And the marketing team assisting on getting the shot we needed!

FW21 4Earth

So, you’re interested in seeing more of the 4Earth collection, huh? Click here.

And let us know what your fave is for the season!

Follow Blowfish Malibu on Instagram and check out more stories on the Journal

The 4Earth Spring Virtual Panel

Did you miss our 4Earth Spring Virtual Panel earlier this month? Don’t worry! Check it out below. 

On Thursday, April 8th 2021, we gathered for our second 4Earth Spring Virtual Panel. We focused on one extremely important topic: how is the retailer landscape evolving due to a more conscious consumer?

This panel discussion was a continuation from our past virtual event that took place in October 2020, and is in support of our 4Earth project. Our 4Earth project features shoe styles made with an upper composed of recycled plastic. Plus, for every pair sold, $1 is donated to Oceana to help clean up the world’s oceans.

If you missed the opportunity to tune in, no worries! You can catch the full discussion HERE.

Our panel was made up of some incredible speakers, including:

Becky Mendoza, Changing Tides Foundation

Karen Bueno, Blowfish Malibu

Alex Grand, Good Intent

Chanelle Sladics, Simply Straws

Shelbi O, Sustainability Vlogger

We would love to hear what you thought of the panel discussion! Find us on Facebook or Instagram. And for more stories, check out the Journal.

4Earth 4 Spring

4Earth 4 spring – second edition!

In March of 2020, we officially launched our 4Earth collection, our first line of shoes EVER with an upper composed of recycled plastic. The collection consisted of two of our most popular styles, and despite everything that happened in 2020, we were incredibly proud of this accomplishment.

The best part of 4Earth? One dollar for every pair sold is donated to Oceana, an organization dedicated to cleaning up the world’s oceans. We can definitely get behind that.

4Earth is BACK for Spring 2021, this time with an additional style, Play4Earth. Our Balla4Earth also gets a chic update with a fun leopard print upper that goes with everything and anything in your closet.

Scroll through for a look at how some girls are wearing these fresh additions to the collection for Spring, and head over to our website to learn more about the 4Earth project.

Photo by @ashleywebster__

 

 

Photo by @always.fae

 

4earth 4 spring

By @mrsvanroekel

 

4earth 4 spring

Photo by @akkaandchelli

 

4earth 4 spring

By @brittany_clouse

 

4earth 4 spring

Photo by @hausofshopping

 

4earth 4 spring

Photo by @mrsvanroekel

 

4earth 4 spring

By @always.fae

So, what do you think about our 4Earth 4 spring collection this year?


For more details on the SS21 4Earth collection, follow us on Instagram and check out more stories on the Journal. Learn more about the 4Earth collection on our website

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