Scenic coastal view with palm trees and the ocean, with 'Step Into a SoCal State of Mind' text overlay.

About Us

Sunrise graphic

Happy.
Breezy.
Free.

Feel the SoCal spirit in shoes from Blowfish Malibu. It’s that youthful, laidback vibe in every pair that gives you the carefree style that is distinctly California.

Born out of Malibu, our inspiration comes from the love of our community and our connection to the world around us. Shoes that are on-trend but always casual and cool, with eco-conscious materials designed with care.

It’s the light, liberating feeling from a day at the beach and the sun shining on your face that you’ll feel with every step, no matter where your journey takes you.

That’s the SoCal State of Mind.

SoCal Style

Each collection is curated to reflect the youthful, laidback aesthetic that defines the Southern California lifestyle.

Our talented team of designers interprets current and upcoming trends to bring you fresh and free-spirited styles for women and kids.

Our creative process includes careful attention to the details that add quality, style, and an unexpected twist, all at an affordable price.

Collage of polaroid-style photos showing leopard print sneakers and white sneakers with pink details on the beach.