BTS: 4Earth Launch Event
Step behind the scenes and check out our latest event, the 4Earth launch.
We were so excited to recently launch the 4Earth campaign, our first-ever line featuring an upper composed of recycled plastic. So we thought it would only make sense to turn the launch party into an educational experience. Not only that, but all of our LA guests were able to take home their very own pair of 4Earth shoes, so they can start taking a step in the right direction.
Hosted at Madera Kitchen in Hollywood, our team was fortunate to be able to put on an incredible panel discussion focused on how we can all take small steps to live a greener lifestyle. A variety of people in the industry also graciously spoke on the subject. We were excited to welcome Jon Frank, from Oceana, to speak about the organization we’ve chosen to partner with on this new journey for the brand.
In addition, we hosted Jannie Denney, our lead sneaker designer, to speak about the design process that went into developing this line.
After both of these wonderful representatives, we welcomed Veena Crownholm, Taylor Nolan, Danielle Nagel, Becky Beck and Jannie Denney to discuss how they are actively taking a more eco-friendly approach to both their businesses and their day to day lives.
Thank you to all of our guests who came out to celebrate the 4Earth line with us and a MASSIVE thank you to all of our extraordinary panelists! Additional thanks go out to our sponsors: The Bouqs, Coola, and Derma-E for helping us bring this event to the next level.
Scroll through for some great behind the scenes imagery from the event!