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The Brand

Blowfish Malibu Spotlight: Marcela Janer

We sat down with Marcela Janer, our Graphic Designer in the marketing department. She’s been a part of the Blowfish Malibu family for about a year and loves designing for our brand! 

Get to know Marcela Janer in a candid interview below:

Tell us about your role at Blowfish Malibu.

I am the Graphic Designer for our marketing department. I am responsible for continuously maintaining the company’s brand aesthetics, internally and externally. This includes reviewing, updating, and maintaining the company’s visual representation in all aspects of design including typography, composition, and color.

When did you first become interested in marketing?

I first became interested in marketing while I was in college, so I took a couple of marketing elective classes. I really enjoy how marketing has more creative avenues on hand than ever, from social media to online advertising, email marketing to so many others! Marketing offers me the freedom for a lot of creativity, media and technologies.

What did you do previously before joining the Blowfish Malibu team? 

After graduating from college, I got an internship working for a Licensee of the Adidas brand and later I got hired full-time. I was there for almost 6 years! I worked as a Graphic Designer for their marketing team. While working there I created product inline catalogs for various seasons throughout the calendar year, created E-commerce Amazon A+ pages for product categories and maintained the photo library of seven Adidas product lines. After working there, I later worked for a brand agency doing a bit of freelance work and later found the amazing opportunity of joining Blowfish Malibu family!

How did you get started with Blowfish Malibu? 

I applied for the position on LinkedIn about year ago! A few weeks later, I got an email from Karen (the VP of Marketing) and we set up a phone interview. I was brought in for an in-person interview – and I landed the position!

 What projects at the brand have you been working on that you’re excited about? Can you tell us about them? 

Prior to Covid-19 we launched a 4Earth event, that was really exciting. I helped design most of the signage, a booklet, cards and other presentation items. I loved seeing how the event came together and the positive impact it had in our recycling initiatives.

What do you like most about working in the fashion industry? 

I love shoes! I really enjoy seeing how our sneakers are so colorful and fun!

What’s your favorite part of your job?   

I love the creative freedom that I have to create our consumer and retailer emails. I also really enjoy creating our product catalogs, the best part is to create visually beautiful and fun graphics!

The Blowfish Malibu offices are in LA. What’s your favorite thing about the city? 

The weather! I love the sun and warm weather. I love the diversity of cultures and the vast array of international cuisines.

Which is your favorite pair of Blowfish Malibu shoes? 

I love so many of them, but if I had to choose it would be Play in Natural City Kitty Canvas.

What advice would you have for someone who’s trying to pursue the same career as you? 

Practice makes perfect. You need to learn and practice with a variety of software programs like Photoshop and master your skills. Make sure to build your portfolio. One of the best ways is to have your own website and showcase a variety of your best work.  And most importantly be patient with yourself. It takes time to become a great designer.

JUST FOR FUN

What was the last thing you were obsessed with?   

Loungewear and sweats!

Where are you from and how has that shaped you? 

Born and raised in sunny Los Angeles! My family is originally from Colombia. I had the opportunity to live in Medellin, Colombia for some time and learned a lot about my roots and culture. I moved to Colombia when I was about 4 years old lived there for a few years. Then I came back to LA and then moved back again when I was 15 years old. And then again when I was about 17 or 18 years old. I feel like I have my heart in two places, in LA and in Medellin. Maybe one day I will move back there again.

What’s your dream travel destination? 

So many places! To name a few: Japan, Croatia, Iceland, Thailand, Vietnam

If you could have lunch with anyone, living or dead, who would it be?

Audrey Hepburn

When do you feel best about yourself? 

After a good work out. I feel really proud of myself after I’ve exercised. It’s like I release all of my stress and anxiety, and I feel fresh.

What’s your personal motto?

Work hard, play harder.

What’s a fun fact about you most people don’t know? 

If I wasn’t a designer, I’d probably be veterinarian. I love animals!

FILL IN THE BLANK!

I learn the most from:  Observing everything around me

I can’t live without:  Love. Whether its romantic, friendship or family

I learn the most from:  My own mistakes

I can’t live without: My hydroflask (full of water and mint leaves)

You can find me shopping at:  Zara

My astrological sign is:  Capricorn

I’m scared of:  Earthquakes

The last book I read was:  Sapiens by Yuval Noah Harai

Most people would say I’m:  Loyal and a hard worker

I’m currently listening to:  Leisure- Feeling Free

My style mantra is:  Comfort is everything, discomfort a complete no-no.

I feel most comfortable:  I am surrounded by bodies of water (beach, river, lake).

When I woke up today I felt:  Grateful. Although we are all living through unprecedented times, I feel blessed to be where I am.

Most people don’t know:  I backpacked through Europe twice when I was in my 20s.

I feel the best when: I am traveling abroad!

 


Thank you so much for your time, Marcela! We loved catching up with you!

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