The Campaign

We acknowledge that an estimated 300 million pairs of shoes end up in a landfill every year and know we are part of that problem. Going forward, we are committed to doing our part in order to decrease our footprint on the environment.

single-use plastic bottles are collected for recycling

caps are removed and bottles are sorted out by color

bottles are cleaned and sterilized

bottles are dried and shredded into small flakes

flakes are melted and pressed into tiny pellets

the pellets are then spun into thread

the thread is woven into rolls of fabric

fabric is sewn to create the upper material of the shoes

We are proud to introduce the 4Earth collection, a new line of some of our most iconic styles with one major change: the uppers are composed of recycled plastic. This is just the beginning for us, and going forward, we promise to do our best to ensure Blowfish Malibu shoes are good for the planet, and good for your soul.