4Earth Collection: A Step In The Right Direction
We are so excited to announce our newest eco-conscious collection, 4Earth.
In 2020, Blowfish Malibu is stepping up to make more conscious decisions that will make a positive impact on the environment. We acknowledge the fact that 300 million pairs of shoes end up in a landfill a year, and know we are part of that problem. So moving forward, we will assess everything we do from an environmental standpoint. This includes diving into the process of how we manufacture, market, and design our product in the hopes that we can make substantial changes and limit our footprint on the planet.
That brings us to our newest collection: 4Earth. New to the brand for 2020 spring and summer, the 4Earth collection is our first venture into creating a product that haves less of a negative impact on our environment. Our team is excited about the challenge, and we want to challenge you to try and make a positive change for the earth, as well.
The line consists of two of our classic styles; the Balla sandal and the Marley sneaker. These sneakers are composed of an upper made entirely of recycled plastic. Additionally, we’ve teamed up with Oceana, a non-profit that actively works towards cleaning up the world’s oceans.
With every pair sold, we’ll donate $1 to Oceana in hopes that we can help make a positive difference 4Earth.
With the launch of our new campaign, we’re also introducing our #4Earth4Life Challenge. For only seven days – just one week – we challenge you to completely eliminate your use of single-use plastics, as well as to cut back on waste in general.
Document your experience on social media, using the #4Earth4Life hashtag. Get your friends involved! See who can cut back the most. Create and educate your followers about the techniques you’ve learned on how to limit your single-use plastics usage. Teach your loved ones about how they can make the earth a healthier place. At the end of the day, there’s no limit to the good we can do by cutting back together.
Learn more about retailers in your area carrying the 4Earth collection HERE.